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商业空间设计的核心逻辑,始终源于对“商业目标”的深度理解与系统倒推。“泰曼如”是一个专业的泰式手法推拿品牌,在承接该项目后,设计团队首先从品牌基因与消费场景出发,进行空间策略定位。
The core logic of commercial space design is always rooted in a deep understanding and systematic analysis of commercial goals. For "Thai Man Ru," a professional Thai massage brand, the design team first focused on the brand's DNA and consumer scenarios to formulate the spatial strategy.
门厅区域打破传统接待模式,将休闲等候与品牌产品展示有机结合,使顾客在踏入瞬间即沉浸于品牌氛围之中,实现自然的产品认知与消费引导。
The lobby area breaks away from the traditional reception model by integrating leisure waiting and brand product display. This allows customers to become immersed in the brand atmosphere upon entry, facilitating natural product awareness and consumption guidance.
外观上摒弃了传统东南亚风格的具象符号,转而运用具有地域识别性的色彩语言——以温暖浓郁的陶土橙、静谧柔和的香草白作为主调,在视觉上即时传递出热带独有的热烈与松弛感。
The exterior design deliberately avoids literal symbols of traditional Southeast Asian style, opting instead for a regionally evocative color language. A palette centered on warm, earthy terracotta orange and serene vanilla white instantly conveys the distinctive tropical atmosphere—both vibrant and relaxed—through visual immediacy.
廊道设计则注重情绪过渡的节奏控制——从喧嚣街市经由门厅缓冲,再步入渐次收窄、光线柔和的廊道,借由空间序列的层层递进,巧妙引导访客逐步卸下外部纷扰,在身体与心理上同步进入舒缓宁静的准备状态。
The corridor design focuses on rhythmically orchestrating an emotional transition—guiding visitors from the bustling streets through the buffer of the lobby, then into a gradually narrowing, softly lit passage. Through this layered spatial sequence, it skillfully leads guests to shed external distractions, allowing both body and mind to synchronously enter a state of calm readiness.
材质与灯光进一步强化此过程:天然微水泥墙面、手工陶砖与局部木质穿插,配合间接光源与重点照明,共同营造出触觉温润、视觉柔和的沉浸场域。
Materials and lighting further enhance this experience: natural micro-cement walls, handcrafted ceramic tiles, and interspersed wood accents, combined with indirect and accent lighting, collectively create an immersive environment that is tactilely warm and visually soft.
建筑结构融合现代极简的硬朗线条与曼妙舒缓的弧形轮廓,形成力量与柔美并存的视觉张力,既呈现出现代商业空间的清晰气质,亦承载了泰式文化中特有的厚重与温度。
The architectural structure integrates the clean, rigorous lines of modern minimalism with graceful, flowing curves, creating a visual tension where strength and softness coexist. This approach not only presents the clear, contemporary character of a modern commercial space but also carries the distinctive depth and warmth inherent in Thai culture.
整体而言,该设计不仅完成了从商业目标到空间体验的逻辑闭环,更在品牌表达、用户行为引导与长效运营维度上,建立起一套完整而可持续的空间叙事体系。
Overall, the design not only completes a logical cycle from commercial objectives to spatial experience but also establishes a comprehensive and sustainable spatial narrative system across the dimensions of brand expression, user behavior guidance, and long-term operation.
项目信息
PROJECT INFORMATION
项目名称:泰曼如
项目地址:河南洛阳
项目面积:260m²
设计主创:雷爱君
设计单位:上舍空间设计事务所
主要材料:石材、原木、艺术涂料
一层平面图 ▼
二层平面图 ▼
设计主创
MAJOR DESIGNER
雷爱君
上舍空间设计
设计总监
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