SPARK – New Gen Bank and community Hub

The Sparkasse – Cassa di Risparmio ecosystem needed a different approach to respond to the disconnection and evolving expectations of younger generations, like Gen Z and Gen Alpha.

The goal of DINN!, the Innovation and Design firm involved, was to design a new sub-brand and retail formatexperience, SPARK. The project moved beyond the traditional bank “branch” to create a meaningful way to engage and retain these strategic audiences.

Spark is not a branch, but a disruptive physical and digital ecosystem that bridges traditional banking and younger generations: a space for aggregation, collaboration, and personal growth.

Materiality reinforces identity and contrast: Ceppo di Gré flooring roots the space in Alpine culture; neutral physical palettes are paired with polished steel digital frames to create a dynamic phygital dialogue. The brand’s radical soul emerges through Rosso Rosso di Alpi veneers inspired by Ettore Sottsass, transforming color and furniture into expressive symbols of warmth and identity.：

DINN! (branding and concept design)：

BUILT: Technical development：

Webranking ：

Spark：

Meraner Hauser: pictures