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The Sparkasse – Cassa di Risparmio ecosystem needed a different approach to respond to the disconnection and evolving expectations of younger generations, like Gen Z and Gen Alpha.
The goal of DINN!, the Innovation and Design firm involved, was to design a new sub-brand and retail formatexperience, SPARK. The project moved beyond the traditional bank “branch” to create a meaningful way to engage and retain these strategic audiences.
Spark is not a branch, but a disruptive physical and digital ecosystem that bridges traditional banking and younger generations: a space for aggregation, collaboration, and personal growth.
Materiality reinforces identity and contrast: Ceppo di Gré flooring roots the space in Alpine culture; neutral physical palettes are paired with polished steel digital frames to create a dynamic phygital dialogue. The brand’s radical soul emerges through Rosso Rosso di Alpi veneers inspired by Ettore Sottsass, transforming color and furniture into expressive symbols of warmth and identity.:
DINN! (branding and concept design):
BUILT: Technical development:
Webranking :
Spark:
Meraner Hauser: pictures
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