ZARA上海南京东路旗舰店丨中国上海丨AIM恺慕建筑设计有限公司

©Seth Powers

AIM | ZARA Shanghai, East Nanjing Road

继ZARA南京新街口旗舰店取得成功后，AIM恺慕建筑设计再度应这家具有前瞻视野的西班牙时尚品牌之邀，在全球最为繁忙的商业街之一——上海南京东路，设计其全新的旗舰店。← Swipe left for EnglishFollowing the success of ZARA Nanjing Flagship store, AIM Architecture was invited by the Spanish visionary retailer to design Zara’s new flagship on one of the world’s most intense retail streets: East Nanjing Road.

嵌入街道肌理的建筑 该门店已于数周前正式启用，不仅作为零售空间运作，更成为一处城市界面，为街道引入崭新的公共门户。← Swipe left for English Architecture for the Street Open just few weeks ago, the store is already operating as more than a retail destination. It acts as an urban interface, a new public front for the street.

©Seth Powers

©Seth Powers

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立面并未被视作单一的视觉形象，而是被定义为一种基础设施。设计通过对既有建筑表皮的剥离，形成一个向城市深度敞开的临街界面——城市、广场与商业空间在此相互渗透，构成一道多孔性的过渡边界。立柱与通高空间共同界定出一处具有遮荫效果的前庭广场，成为人流不息的街道中片刻驻足的节点。在此，建筑主动让渡空间于城市；在跨入室内之前，访客已然参与到建筑所构成的空间之中。← Swipe left for EnglishThe facade is not conceived as an image, but as infrastructure. The existing envelope was stripped back to create a deep, open frontage: a porous threshold where city, plaza, and store overlap. Columns and double-height voids define a shaded forecourt, a moment of pause within the constant flow of pedestrians. Here, the building gives space back to the city. Before entering, visitors are already inside its architecture.

©Seth Powers

©Seth Powers

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材料策略保持高度克制。富有质感的混凝土、极简化的饰面处理与清晰的结构逻辑，使光线、人流与日常活动在不同时段持续赋予立面以生命力。建筑并不试图与街道的能量对抗，而是与之相容，将其吸纳其中。← Swipe left for EnglishMaterial choices remain deliberately restrained. Textured concrete, minimized cladding, and structural clarity allow light, movement, and people to animate the facade throughout the day. The building does not compete with the street’s energy, it absorbs it.

©Seth Powers

← → 外立面是这段旅程的起点——室内部分即将揭晓。 ← Swipe left for EnglishFacade is the start of the journey — interior will be revealed soon.

业主：飒拉商业（上海）有限公司

项目地点：中国上海

建筑面积：3400平方米

设计阶段：2025年2月 —2025年8月（前期研究：2024年2月—2024年5月）

建成时间：2025年12月

设计范围：外立面设计、室内设计、道具设计

设计总监：Wendy Saunders, Vincent de Graaf

工作室总监：Sacha Silva, Marta Pozo

项目建筑师：EwaSzajda, 赵娜

建筑/室内团队：王奕，郭鹏，熊佳幸，夏清雅，周瑞棋，李甦恒，魏铮，松洁，李冠霖

效果图：焦琰

施工设计单位：AIM恺慕建筑设计有限公司

总承包商：上海秋元华林建设集团有限公司

外立面承包商：康玛尼奥家具（昆山）有限公司（负责玻璃部分）/ 上海秋元华林建设集团有限公司

家具供应商：康玛尼奥家具（昆山）有限公司

灯光供应商：法格赫照明（苏州）有限公司

视听设备供应商：Inusual Comunicación Innovadora 公司 / 亦西尔科技（深圳）有限公司

主要材料：露骨料混凝土、砖、抛光混凝土、质感灰泥、不锈钢、天然石材、超透玻璃

摄影：Seth Powers, ZARA

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Client:ZARA Commercial (Shanghai) Co., Ltd

Location:Shanghai, China

GFA:3400 sqm

Design Stage:February 2025-August 2025 (initial study February- May 2024)

Completion:December 2025

Design Scope:Façade, Interior design, Furniture design

Design Principals:Wendy Saunders, Vincent de Graaf

Studio Director:Sacha Silva, Marta Pozo

Project Architect:Ewa Szajda, Zhao Na

Architectural/Interior Team:Elaine Wang, Jerry Guo, Jiaxing Xiong, Junger Xia, Ruiqi Zhou, Suheng Li, Wei Zheng, Jie Song, Guanling Li

Visualization:Jiao Yan

Detailed Construction Drawing Design:AIM architecture

General Contractor:Shanghai Choyoin Construction Group Co.,Ltd

Façade Contractor:Caamaño Asia (KunShan) Furniture and Complements Co., Ltd.(glass)/ Shanghai Qiuyuan Hualin Construction Group Co., Ltd

Furniture:Caamaño Asia (KunShan) Furniture and Complements Co., Ltd.

Lighting Supplier:Fagerhult

Audiovisual Supplier:Inusual Comunicación Innovadora / ICI Technology Shenzhen Ltd.

Main Materials:exposed aggregate concrete, brick, polished concrete, textured stucco, stainless steel, natural stone, ultra clear glass

摄影：Seth Powers, ZARA