Francesca’s House sets a vivid scene in Desio, Italy, where Storie Design Studio reworks a traditional apartment around a young family’s daily rituals and digital presence. Exposed beams, bold color and custom solutions respond to influencer Francesca Biella’s need for a home that reads as both lived-in retreat and ready-made set. Each room supports family life first, then quietly steps forward for the camera when the story begins again.

Light moves across the exposed beams, tracing their rhythm from one end of the apartment to the other. Afternoon sun catches pops of color and soft curves, throwing little scenes onto every wall.

Within this existing structure, Storie Design Studio works with a traditional family apartment in Desio, Italy, guided by a clear brief rooted in daily life and digital storytelling. Exposed timber elements give the rooms a recognizable soul, and the project keeps that memory in place while adapting it to a contemporary routine. The apartment becomes both home and working tool for influencer Francesca Biella, where every corner supports family habits, visiting friends, and a constant flow of recorded stories.

Balancing Home And Set

Rooms serve a double role: intimate backdrop for family life and flexible scene for the lens. A large sofa anchors the living area, generous enough for gatherings yet composed enough to read cleanly on camera. The dining table extends this social core, drawing people under the beams while also acting as a frame for conversations, meals, and informal filming. Surfaces stay legible, corners stay intentional, so that one turn of the camera finds a new narrative without dismantling daily comfort.

Color As Narrative Tool

Pop, vibrant colors thread through the apartment, chosen less as decoration than as narrative devices. Each tone works as a recognizable cue, giving followers and guests a clear mental map of where a story unfolds. Soft lines and rounded elements calm the palette, keeping that playful and slightly provocative edge from tipping into excess. In photographs, these tones interact with changing light so that a morning reel and an evening post share the same room yet tell different chapters.

Daily Life, Dogs, And Details

Francesca’s dogs hold real weight in the layout and furnishing choices. Durable surfaces, open circulation, and low, accessible elements treat them as full participants in the household rhythm. Hospitality shapes the plan as much as pets do: open areas invite friends to gather, while the fireplace and smaller corners tighten the scale for quiet conversation or solitary work. Details become storytelling tools—the kitchen tiles read like notebook pages, turning a backsplash into a physical diary that stands behind recipes, chats, and day-in-the-life segments.

Rooms For Work And Intimacy

Every room holds the potential to work as a set, yet no room feels purely stage. Recognizable backdrops and carefully framed views let Francesca shift content between domestic routine, focused work, and more reflective moments. Intimate nooks near the fireplace or tucked seating zones give her a place to step away from the public eye without leaving the home’s narrative field. Throughout, iconic lamps act as clear markers in the composition, their silhouettes punctuating scenes that move naturally from private to shared.

As day fades, the beams still guide the eye, steady above the changing content they quietly support. The apartment remains what it started as: a family home with a strong, readable character. Within that character, Storie Design Studio draws out an identity-driven environment where life, work, and storytelling sit in constant, workable balance.