LVG - «LOVEGOODS»

Type: Shop

Location: Moscow, Maly Tolmachevsky, 8с1

Year: 2023

Area: 25 m

Team: Olga Potapova, Anna Sitnikova

Photo: Polina Poludkina

LVG is a lingerie and homewear store located on the first floor of a residential building in Maly Tolmachevsky Lane.

When creating the interior, we were inspired by the new authenticity of lvg “LOVEGOODS” and notbadclothes. Lightness, freshness, color, juiciness - this has become our direction. The colors in the space were chosen in such a way and in such proportions that the linen in the showroom complemented each other.

The store has a small entrance area and a main hall. All changes in the space were made without global dismantling, communications were hidden and new light was installed on the walls for greater illumination of the goods. Thanks to the erected wall, two spacious dressing rooms appeared. We tried to make the space functional and aesthetic, eliminate visual noise and emphasize the character of the brand.