服装店丨乌克兰基辅丨Nastia Mirzoyan,Olena Kruglova

Njoy

Location - Kyiv, Ukraine

Area - 60 sq m

Year - 2025

Design - Nastia Mirzoyan, Olena Kruglova

Photo - Yevhenii Avramenko

Njoy is an educational space and a modern sex shop that combines intimate education with the exploration of closeness and embodiment. The space is oriented towards supporting open conversations about sexuality, relationships, and self-discovery. A significant role is played by the book collection — one of the founders is engaged in publishing, which shapes the depth of the project’s educational direction.​​​​​​​

The interior is designed as a single zoned space with a perimeter system of product and literature displays, and a central area — a ring-shaped shelving structure with passages. This element forms the compositional focal point of the space and simultaneously functions as an exhibition.  Due to its shape and arrangement, it allows for public events where visitors can gather around, and a speaker or lecturer can stand inside the ring.

The spatial solution is based on the desire to eliminate associations with traditional shops. The architectural language of the interior is deliberate — it avoids archetypes that might cause tension or discomfort.  Instead, it leans towards a feeling of playfulness, lightness, and gradual immersion.

The space is built as a neutral environment with simple lines, yet at the same time colorful — with light background shades on the shelves and bright colors at the reception and bar areas.

Overall, the interior is perceived as light and somewhat playful, creating a subtle atmosphere of fun and friendliness. This is a conscious choice, since in addition to intimate education, toys are also sold here, and this “playfulness” highlights this unexpected aspect of the space.​​​​​​​

Additionally, there is a small bar and several soft furniture pieces — a comfortable, inviting space that serves as a gentle entry point for those exploring the topic. The soft poufs as art objects were created by Ukrainian artist Serhii Drofa.

mirzoyan.cc