廣蓮申·洋房面包丨中国上海丨或者设计ORDesign

继廣蓮申在上海丰盛里的點心公园店后，因经营需要品牌需迭代新的形象以适应市场。我们以“洋房面包”为主题，将老上海的优雅复古与海派风情融入门店设计中，打造出一处充满中西结合韵味的打卡圣地。门店整体设计以海派腔调为核心，通过复古绿的外橱窗展面，老木头展柜、人字拼接地板、怀旧经典的软陈、老式木椅和藤编椅、古董唱片机等元素，还原了老上海洋房的摩登与精致，仿佛一座小型的“海派风情博物馆”。空气中弥漫的面包香、配合暖黄的灯光，营造出优雅而格调的氛围，让人仿佛置身于上世纪的老上海洋房，感受着中西文化交融的独特魅力。

Following the success of GRAND LIZ SUPER PARK in Fengshengli Shanghai, the brand embarked on a strategic rebranding initiative to revitalize its identity in response to shifting market dynamics. With the theme of "Townhouse Bakery," we infused the elegant retro style of old Shanghai and the unique charm of Haipai culture into the store design, creating a must-visit destination that blends Eastern and Western aesthetics. The overall design centers around the Haipai tone, featuring elements such as vintage green exterior display windows, aged wooden cabinets, herringbone-patterned flooring, nostalgic soft furnishings, classic wooden and rattan chairs, and an antique record player. These details recreate the modernity and sophistication of old Shanghai townhouses, transforming the space into a miniature "Haipai Culture Museum." The aroma of freshly baked bread, combined with warm yellow lighting, creates an elegant and atmospheric ambiance, transporting visitors to the old Shanghai townhouses of the last century and allowing them to experience the unique charm of cultural fusion between East and West.

项目地点: 上海市静安区茂名北路281弄16号104室

室内设计：或者设计ORDesign

项目业主：廣蓮申

主要材料：老木头、做旧不锈钢、瓷砖、锈镜、复古砖

室内面积：213m2

完工时间：2024.12

摄影：或者设计

Project location: Room 104, No. 16, Lane 281, Maoming North Road, Jing'an District, Shanghai

Interior design: OR Design

Project owner: GRAND LIZ

Main materials: old wood, old stainless steel, ceramic tile, rust mirror, retro brick

Indoor area: 213m2

Completion time: 2024.12

Photography: ORDesign