面包马戏团 Bread&Circus丨中国河北

面包马戏团是一家以马戏团为灵感的面包烘焙品牌。

项目过往的室内装修风格已经无法满足消费者对购物环境及体验的需求，因此我们接受委托为品牌在邯郸市打造新的品牌形象店。马戏团是一个具有鲜明特色的主题，我们围绕这个主题希望打造出极具“氛围感”的空间。

上世纪马戏团表演具有迁徙性，人、动物、道具、服饰通过大大小小的木箱装运后在城市间运输穿梭。也因此，马戏团的木箱中总是充满趣味和未知的惊喜。我们以此为灵感以“堆砌的木箱”为形式设计了项目的整个门头，使项目在整个街道上有独具一格的识别性。 进入室内，我们在空间顶部运用布料真实搭建了马戏团标志性的红白相间马戏篷，让购物像步入马戏团观看表演般充满趣味性。室内墙面用红砖砌筑，工艺上做出斑驳的肌理，空间中的货架由老木板和金属构件制成，金属构建中和了老木板的自然粗粝感，让整个空间既有手作质朴之感，又不乏秩序和精致。用精心淘来的旧物件布置整个空间，大到吊顶、墙面，小到一杯一勺，用心营造一个有腔调的氛围十足的空间，让购物能置身其中。

物件随时间流逝材质发生的迷人变化，购物当下和使用时情感的流动，从过去的创造中不断被启发的新的灵感，三者共同糅合成记忆深处的某个熟悉场景，这是今年热门话题“氛围感”的迷人之处。

Bread&Circus  is a bakery brand inspired by the circus.

As the previous interior design style of the project could no longer meet consumer needs for shopping environment and experience, we were commissioned to create a new brand image store for the brand in Handan City. Considering that the circus is a strikingly distinct theme, we hope to establish a highly atmospheric space based on it.

In the last century, circus performances were migratory, with performers, animals, props, and costumes transported from city to city in large and small wooden crates. As a result, these crates were always filled with amusement and unknown surprises. Inspired by this, we designed the entire storefront of the project in the form of "stacked wooden crates", bestowing upon it a distinctive and recognizable presence on the street. Inside, we used fabric to authentically recreate the iconic red-and-white striped circus tent on the ceiling, infusing the shopping experience with a whimsical ambiance akin to attending a circus performance. The interior walls are constructed with red bricks that were processed to exude a weathered texture. The shelves in the space are made of old wooden planks and metal components, where the metal construction balances the natural roughness of the old wooden planks, offering a rustic handmade feel while still maintaining a sense of order and refinement. Carefully selected vintage items are used to decorate the entire space, from the ceiling and walls to the smallest cups and spoons, meticulously crafting a stylish and atmospheric space that allows for an immersive shopping experience.

The captivating changes in the materials of the items over time, the emotional flow experienced during shopping and subsequent usage, and the constant inspiration that emerges from past creations, combine to conjure a familiar scene ingrained in the depths of memory. This is the allure of the popular topic "atmospheric feel" this year.

项目名称：面包马戏团 Bread&Circus

项目地址: 中国河北省邯郸市中央公园店​​​​​​​

项目业主：面包马戏团

主要材料：老木头、不锈钢、布料、石材

室内面积：40m2

完工时间：2024.09

摄影：或者设计

Project name: Bread&Circus

Project address: Central Park Store, Handan City, Hebei Province，China

Project owner: Bread &Circus

Main materials: old wood, stainless steel, cloth, stone

Indoor area: 40 m2

Completion time: 2024.09

Photography: OR Design