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Joyce Beauty by hcreates
Joyce Beauty’s latest retail space at Taikoo Hui is a refined sanctuary designed to captivate. Wrapped in a soft blush-pink palette, its interior draws inspiration from the fluidity of rolling sand dunes, creating a warm, inviting atmosphere. Positioned among prestigious luxury brands, the store stands out through thoughtful storytelling and intuitive design.
Innovation shapes the space, balancing flexibility with craftsmanship. Display areas are divided into four distinct zones, allowing each brand to maintain individuality while contributing to a cohesive visual experience. A curved window display serves as a neutral canvas for dynamic presentations, while an adaptive signage system enables effortless customization. Functional bespoke elements—including hidden storage within plinths and an extendable POS counter—enhance operational efficiency while preserving aesthetic integrity.
Meticulous attention was given to every detail, ensuring both beauty and practicality. The design prioritizes seamless customer interaction, refined workflows, and effortless adaptability. Through the integration of movement, warmth, and innovation, Joyce Beauty’s Taikoo Hui boutique is a warm and inviting retrail experience
PROJECT INFORMATION
Client: Joyce Beauty
Project Location: LG169A HKRI Taikoo Hui Shanghai
Completion Year: 2024
Gross Built Area: 85sqm
Design Principal: Hannah Churchill
Lead Designer: Alex Davies
Design Team: Changwei Zhou, Heshan Li
General Contractor: Beijing C Décor Engineering Company Ltd
Lighting Consultant: Lifor Design
Photo Credits: Brian Chua
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