Joyce Beauty by hcreates

Joyce Beauty’s latest retail space at Taikoo Hui is a refined sanctuary designed to captivate. Wrapped in a soft blush-pink palette, its interior draws inspiration from the fluidity of rolling sand dunes, creating a warm, inviting atmosphere. Positioned among prestigious luxury brands, the store stands out through thoughtful storytelling and intuitive design.

Innovation shapes the space, balancing flexibility with craftsmanship. Display areas are divided into four distinct zones, allowing each brand to maintain individuality while contributing to a cohesive visual experience. A curved window display serves as a neutral canvas for dynamic presentations, while an adaptive signage system enables effortless customization. Functional bespoke elements—including hidden storage within plinths and an extendable POS counter—enhance operational efficiency while preserving aesthetic integrity.

Meticulous attention was given to every detail, ensuring both beauty and practicality. The design prioritizes seamless customer interaction, refined workflows, and effortless adaptability. Through the integration of movement, warmth, and innovation, Joyce Beauty’s Taikoo Hui boutique is a warm and inviting retrail experience

PROJECT INFORMATION

Client: Joyce Beauty

Project Location: LG169A HKRI Taikoo Hui Shanghai

Completion Year: 2024

Gross Built Area: 85sqm

Design Principal: Hannah Churchill

Lead Designer: Alex Davies

Design Team: Changwei Zhou, Heshan Li

General Contractor: Beijing C Décor Engineering Company Ltd

Lighting Consultant: Lifor Design

Photo Credits: Brian Chua