好太太2022展台

好太太2022展台

柔性的宇宙空间站

HOTATA 2022 Exhibition Hall

Flexible Space Station

——

我们根据好太太“越智能、越简单”的品牌特性，打破常规设计思维结合太空美学，将展馆打造为柔性的太空站，成为温柔共情的生活能手。展馆整体空间设计呈环形犹如能量引力场，位于中心的柱状弧形屏连接地面大屏裸眼3D全息效果，塑造出科技与感性相协调的展馆。展馆设计让接地气、有温度的品牌形象让广大消费者所熟知，加速了好太太在智能家居各领域之间的深度融合，并帮助品牌开辟出智能家居市场的新赛道。

We break away from conventional design thinking and combine space aesthetics based on the brand characteristics of HOTATA, which are "smarter and simpler". We have transformed the exhibition hall into a flexible space station, becoming a gentle and empathetic life expert. The overall spatial design of the exhibition hall is circular, resembling an energy gravitational field. The central cylindrical arc-shaped screen is connected to the ground screen with a naked eye 3D holographic effect, creating a coordinated exhibition hall of technology and sensibility. The exhibition hall design has made the brand image of a grounded and warm atmosphere well-known to consumers, accelerating HOTATA deeply integrating various fields of smart home and helping brands open up new tracks in the smart appliance market.