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PRIME BEAUTY SPACE
Category: Commercial AreaYear: 2025Location: Yerevan, ArmeniaStyle: Elegant MinimalismArea: 106 sq.m.Stage: CompletedClient: Prime Beauty SpaceDesign by: Futuris Architects
Prime Beauty is one of those projects where our philosophy found its purest form. They came to us with a vision of a space that would reflect beauty not only as a service but as an experience.
From the very beginning, we knew that this interior needed to feel precise yet emotional, minimal yet luxurious. It had to inspire confidence the moment someone stepped inside.
The centerpiece of the interior, the pink Hortensia Armchair designed by Andrés Reisinger and Júlia Esqué, became the soul of the project. Its blooming form, made of more than thirty thousand laser-cut petals, embodies softness, confidence, and a touch of wonder. Placed in the heart of the salon, it bridges functionality and art, transforming waiting into a sensory experience.
We approached the design through elegant minimalism, a principle that allows every line, surface, and texture to carry meaning. The salon unfolds in calm tones of beige and white, softened by natural light and delicate contrasts.
At the entrance, the words “Beauty starts here” greet every visitor, setting the mood for what follows. The vibe is refined and quiet, a perfect reflection of Prime Beauty Space’s brand identity.
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