KENTO 30 年品牌形象设计项目丨BS GROUP

KENTO is a domestic Vietnamese footwear brand with over 25 years of experience in manufacturing and distribution. With the mission of "Accompanying children into adulthood," Kento aspires to become the most trusted footwear brand among parents.

THE RUBIK CONCEPT

Inseparable Connection - The Rubik's Cube symbolizes the symbiotic bond between KENTO and its partners. Each piece represents a distributor, when interlocked perfectly can they form a complete and successful whole.

Intellect, Flexibility, and Solutions - The act of solving a Rubik's Cube serves as a metaphor for logical thinking and strategic flexibility. It highlights the collaborative spirit between KENTO and its partners in solving complex market challenges together.

​​​​​​​Rubik Cube Drafts

KEY VISUAL

The Stylized "30-Year" Rubik's Cube - represents the inseparable, symbiotic connection between KENTO and its partners. It symbolizes the collective intellect and flexibility required to solve complex market "puzzles". The integrated "30" affirms that this three-decade history is the solid foundation for future success.

"Sustainable Partnership – Growth Together"

"Sustainable Partnership" is reflected in the cube’s solid, unbreakable 3D structure. "Growth Together" is visualized through dynamic upward speed lines, signifying momentum and a flourishing future aligned with the brand's slogan: "Go Further - Step Higher".

Color Palette & Lighting - The dominant red tone is selected to strictly match KENTO’s brand guidelines, representing its core identity and to symbolize passion and prosperity. Futuristic neon accents modernize the heritage brand, signaling that Kento remains innovative and ready for the next era.

THE EVENT IMAGES

TEAM CREDIT

CLIENT - KENTO

AGENCY - BS GROUP

Account Manager - Phuc Le, Phuong Anh

Event Planner - To To

ART TEAM

Art Director - Chris Huynh

2D Design - Leon Ha, Thach Tan, ndd K

3D Design - Huyen Pham

THE END.

THANKS FOR WATCHING!