由于缺乏照明、维护和监管，该场地长期成为一个冲突频发、不安全、几乎无法进入的区域，对当地居民造成困扰。为应对这一城市与社会挑战，Taller Multidisciplinar 进行了干预，其目标远超对运动场或休闲区的简单修复。自项目伊始，方案便聚焦于理解场地的真实背景：谁居住在此、人们如何在场地中移动、场地中发生何种活动，以及社区真正需要何种公共空间。

© Pablo Navajas

The lack of lighting, maintenance, and surveillance had turned the site into a conflictive, unsafe, and virtually inaccessible area for local residents. In response to this urban and social challenge, Taller Multidisciplinar developed an intervention that went far beyond the simple rehabilitation of sports courts or recreational areas. From the outset, the proposal focused on understanding the site’s real context: who lives there, how people move through it, what activities take place, and what kind of public space the community truly needed.

▼项目鸟瞰，aerial view of  the project © Pablo Navajas

▼项目顶视，top view of  the project © Pablo Navajas

场地面积超过 15,000 平方米，设有两个主要出入口，呈现不平的地形、被植被占据的区域以及老旧建筑。项目目标是将其转化为一个可进入、安全、吸引家庭、儿童和青少年的公园。设计按功能划分为不同区域，包括运动区、绿地、儿童游乐区、集会区以及可渗透的人行流线，并通过战略性植被提供阴凉，以应对韦拉克鲁斯的极端气候。

With over 15,000 square meters of surface area and two main access points, the site presented uneven topography, areas overtaken by vegetation, and obsolete structures. The objective was to transform it into an accessible, safe, and inviting park for families, children, and young people. The design was organized into programmatic zones including sports areas, green spaces, playgrounds, gathering areas, and permeable pedestrian circulation, integrating strategic vegetation to provide shade in Veracruz’s extreme climate.

▼儿童游乐区，playgrounds © Pablo Navajas

▼集会区，gathering areas © Pablo Navajas

这一干预还辅以全面的图形设计，由视觉识别工作室 Bala 协作完成。设计从韦拉克鲁斯公共空间的声音、节奏与活力中汲取灵感——舞蹈 Danzón、笑声、萨尔萨舞、日常活动——形成鲜活的色彩体系和图形系统，并应用于墙面、地面和步道。最终呈现出一种充满生机、易于接触的视觉身份，与社区精神紧密相连。由此诞生了“La Bulla”这一名称，其含义并非噪声，而是汇聚的声音与活动，共同赋予空间生命。

The intervention was complemented by a comprehensive graphic component developed in collaboration with Bala, a visual identity studio. Drawing from the sounds, rhythms, and energy of Veracruz’s public space—danzón, laughter, salsa, everyday movement—a vibrant color palette and graphic system emerged and was applied across walls, floors, and pathways. The result was a living, accessible visual identity deeply connected to the spirit of the neighborhood. From this concept came the name La Bulla, understood not as noise, but as the collective sum of voices and activities that bring a place to life.

▼鲜活的色彩体系和图形系统，vibrant color palette and graphic system  © Pablo Navajas

项目改造包括运动场的修复、可进入的儿童游乐区建设、功能性厕所与办公模块、新增绿地，以及全面焕新的主入口。每一处图形元素均由专业手绘标识画师完成，并与施工团队及市政维护部门紧密协调。由于城市温暖潮湿的气候，技术难度增加，需要使用高性能涂料等专业材料，并进行精细施工。

The transformation included the rehabilitation of sports courts, the creation of accessible play areas, functional restroom and office modules, new green spaces, and a completely renewed main entrance. Each graphic element was hand-painted by specialized sign painters, working in close coordination with construction teams and the municipal maintenance department. Technical complexity increased due to the city’s warm, humid climate, requiring specialized materials—such as high-performance paints—and a meticulous application process.

▼“La Bulla”标志，“La Bulla” logo  © Pablo Navajas

▼装置，installation  © Pablo Navajas

开园后，La Bulla 很快充满了生机：儿童与青少年的足球联赛、排球、篮球、旗帜橄榄球比赛、家庭重获公共空间，以及孩子们找到安全的玩耍场所。项目表明，即便在预算有限的情况下，只要以敏感性、情境认知及结合设计、包容与社区参与的综合策略进行干预，公共空间仍可成功再生。

Following its inauguration, La Bulla quickly filled with life: children’s and youth soccer leagues, volleyball, basketball, flag football, families reclaiming public space, and children discovering a safe place to play. The project demonstrated that even with limited budgets, public spaces can be successfully regenerated when approached with sensitivity, contextual awareness, and an integrated strategy that combines design, inclusion, and community participation.

▼儿童与青少年的足球联赛公共空间，children’s and youth soccer leagues public space © Pablo Navajas

▼篮球场， basketball court © Pablo Navajas

La Bulla 不仅是一次修复项目，更成为建筑与设计如何改变物理空间及社区与环境关系的典型示例。通过为边缘区域带来有尊严、可进入、可见的活动，项目降低了障碍、促进了社会互动，并重建社区对共享公共空间的信任。

More than a rehabilitation project, La Bulla became an example of how architecture and design can transform not only a physical space, but also a community’s relationship with its immediate environment. By bringing dignified, accessible, and visible activities to peripheral areas, the project reduces barriers, fosters social interaction, and rebuilds trust in shared public space.

▼项目夜景，night view of the project © Pablo Navajas

▼手绘，sketch © Taller Multidisciplinar

CREDITS

Category: Urban Regeneration

Location: Veracruz, Mexico

Year: 2021

Design: Taller Multidisciplinar

Infinite Play: Ariel Rojo Design Studio + Jumbo

Urban Furniture: mmcité mx

Branding: Bala

Construction: Taller Multidisciplinar

Photography: Pablo Navajas

Drone: Taller Multidisciplinar