福特汽车展位设计

FORD Motor Show program

Demonstration of the design work for Ford Brand.Brand architecture for the motor show program in China.

The project’s defining design feature is a continuous stripe of surrounding LED screens, guiding visitors from the entrance toward the central stage, where Ford’s most significant premiere cars are showcased

The Ford Bronco highlight area showcases various scenarios of the SUV’s active use, including a campsite setup and a roof tent option.

Another highlight area features full-size SUVs and trucks, with hero models such as the Ford F-150 Raptor displayed in all their glory. The zone is designed with a steep incline to simulate an off-road landscape, presenting these large vehicles in a truly distinctive way.

For different motor shows and Ford campaigns, the booth was customized for each occasion, while the signature element — the surrounding LED screen stripe - remained a consistent feature across all designs

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