IQOS ILUMA在突尼斯的发布活动

THE LAUNCH EVENT OF THE IQOS ILUMA IN TUNISIA

- THE NEXT LEVEL -

This story is called Turquoise. It’s about a flower shaped logo blooming in Tunisia announcing THE NEXT LEVEL. When we first started working on the IQOS ILUMA event brief, our first question was : “How flowers bloom?”

The answer lies in their genes. It takes about 95 days for a flower to grow from seed. And so, was the duration of working on this event from concept to execution.

It needed water and care; patience and passion; endurance and delicacy.

The IQOS ILUMA launch event was like a celebration of the full blossoming of the turquoise flower,  on a perfect may night. ENJOY !

FROM THE 3D SIMULATIONS

TO IN REAL LIFE PHOTOS

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Projects like this, with potential like this, energy like this make us bloom as well.

A photo of the beautiful team behind this work ! 🤞