Scenography // Coco Chanel

MADEMOISELLE COCO

Event Scenography

Diving into Timeless Elegance Fall 2023 - Academic Project

📍 Île-de-France Restaurant, 9th Floor, Eaton Centre, Montreal, Canada

Project Overview

Mademoiselle Coco is a scenographic exhibition created for the reopening of the historic Île-de-France restaurant. Inspired by the elegance of Chanel and its founder Coco Chanel, the project celebrates the legacy of the brand while honoring the Art Deco heritage of the space.

The exhibition invites visitors to immerse themselves in the timeless world of Chanel through a curated spatial journey.

Concept

The exhibition is conceived as a narrative journey inspired by the process of composing a woman’s outfit.

Visitors move through different stages of elegance: from garments to accessories and fragrance, discovering the creative universe of Chanel along the way.

Fall and spring collection floor plans

The Experience

The journey begins with a tunnel inspired by the iconic Chanel No. 5 bottle, introducing visitors to the story of the brand.

A giant Chanel gift box marks the entrance to the exhibition, symbolizing the excitement of unveiling a timeless creation.

Inside, mannequins display seasonal collections presented on sculptural platforms inspired by nature:

Pine cones for fall

Snow-covered mountains for winter​​​​​​​

Fans for spring​​​​​​​

Waves for summer

Sensory Discovery

A perfume workshop allows visitors to explore Chanel’s olfactory heritage and experience the fragrances that shaped the brand’s identity.

The exhibition concludes with a refined tea room inspired by Angelina Paris, a favorite gathering place of Coco Chanel, offering visitors a final moment of elegance.