化妆品店展览空间设计丨YANA ERMAKOVA

DESIGN CONCEPT OF AN EXHIBITION

SPACE FOR A COSMETICS STORE

DESIGN & VISUALISATION:  YANA ERMAKOVA

YEAR:  2024

To create a design concept, I chose the cosmetics brand "Flower Knows". The products of this brand are distinguished by a fabulous design and thematic design, it combines aesthetics, innovation and fashion, which makes it unique. Flower Knows reflects a world where flowers become a symbol of love, beauty and harmony. Therefore, the design concept of the exhibition space for this brand should correspond to this topic.

Color scheme and lightingTo create an elegant and calm atmosphere, I used soft and neutral colors such as light gray, pale pink. These colors will also serve as a good background for displaying cosmetic products.Accents emphasizing the luxury of the brand are gold inserts used in design elements such as stands, shelves and graphic elements.To create sufficient lighting for the exhibition space, I used both natural light and lamps. The lighting should be soft and diffused so as not to create harsh shadows and not distort the colors of cosmetics.​​​​​​​

Graphic elements and designIn order to create a unified visual concept and enhance brand awareness, I used elements that correspond to the cosmetics brand, such as the logo, corporate colors and plants on the walls. This highlights the mood of Flower Knows, romanticizing the world with its unique aesthetics and allowing you to enjoy the magic of flowers and art every day.

Space zoningI used plants and mirrors to visually separate the zones and create a cozy atmosphere. There is also a relaxation area where you can relax and unwind on a comfortable spacious sofa while exploring the products and feel at home. I focus on the concept of individuality and self-expression by creating a space where shoppers can find cosmetics that reflect their unique style.

Product demonstrationTo present products in an attractive and orderly way, racks, shelves and showcases of unusual smooth shapes are used, which provide enough space for each product so that customers can easily view it. The products are grouped by type of cosmetics and color schemes to create a visually appealing composition.I also used transparent shelving to create a light floating atmosphere. All this highlights the creative and artistic side of cosmetics, turning the exhibition space into an art gallery.

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