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The Meat & Wine Co. Safari, Circular Quay. Sydney.
Interiors, Restaurant Design, Australia
Design Brief
The client’s brief was simple: "I want to take people on an African Safari in the middle of Sydney's CBD." This project blends traditional African design elements with modern techniques, creating an immersive dining experience through craftsmanship, textures, and innovation.
Exploring this aesthetic and developing the Bomas (pods) presented a steep learning curve, made possible through partnerships where everyone strived for a unique, visually arresting outcome. As the African saying goes, “It takes a village to raise a child.”
Reimagined Boma Concept
A distinctive feature of the restaurant is its reimagined Boma concept. A Boma, traditionally used as a livestock or community enclosure in Africa, is associated with safety and decision-making. Inspired by African traditions, it’s integrated with modern Australian aesthetics. The Boma units, influenced by Zulu circular kraals, feature heated booth seating that faces a central fireplace and acacia trees. This encourages interaction, balancing intimacy with community. Reflecting Zulu communal spaces, the setup fosters an inviting atmosphere for connection.
Symbolism and Functionality of the Fireplace
In African cultures, the fireplace is a sacred space for storytelling and wisdom-sharing. For example, in Ashanti culture, the hearth is central to family values. In the restaurant, the fireplace acts as a social and emotional anchor, providing warmth and encouraging meaningful conversation. This Afro-centric focal point enhances the restaurant’s identity, blending tradition with modern hospitality for a rich sensory experience.
Natural Materials and Immersive Elements
Natural materials such as straw and hay evoke traditional African craftsmanship, grounding the design with a sustainable, earthy aesthetic. The five custom-built acacia trees, with integrated lighting and speakers that play African safari sounds, symbolize strength and endurance. These trees bridge nature with cultural heritage, creating a welcoming, immersive experience that deeply connects to African roots.
Significance of the Trees
In African culture, the shade of a tree represents a place of knowledge, spiritual sacrifices, and community decisions. In this design, traditional acacia trees, common in the African savannah, were chosen. Based on the "Savannah Hypothesis," which suggests people prefer savannah landscapes, these trees enhance the visual and emotional appeal of the space.
Overall Experience
This design exemplifies that hospitality is about engaging emotions and senses, not just visual appeal. The philosophy of “form follows feeling” guides every design decision, ensuring that guests connect with the space on a deeper level. At The Meat & Wine Co. Safari, each visit becomes a journey through taste, culture, and design, where tradition meets modernity.
Unique Design Features
The restaurant’s unique design combines functionality with sensory engagement. Heated booth seating keeps diners comfortable, while a cut-out in the center of the dining table allows staff to greet guests and serve them individually. The design prevents utensils from falling and enhances social interaction. Decorated clay walls, reinterpreted as soft, upholstered surfaces, add a tactile surprise, while the scent of petrichor and sounds of African poetry create a multi-sensory journey for guests.
Photography Credits: The Meat & Wine Co. | Kera Wong
Design Credits: The Meat & Wine Co. | COOOP™ | Design for Behaviour™
Project Awards
Documentary - Human Behaviour, Designing for Dining
We apply predictive human behavioural knowledge to design and curate
highly successful social spaces within the built environment.
COOOP™ | Design for Behaviour™
Cooop.co | Info@cooop.co
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