SMASH BRO 汉堡餐厅丨法国巴黎丨Moamen Mahmoud,Nada Ali 等团队

Smash Bro | O'Parinor,Paris,France

2025 | 105 sqm

Design team | Moamen Mahmoud, Nada Ali, Kholoud El daw, Ashrakat Waleedstatus: in progress.

Concept |

SMASH BRO is not just a burger restaurant , it’s an urban experience.

Located inside O’Parinor Mall, Paris, the project was designed to translate the energy of street food culture into a bold, immersive spatial identity. The concept revolves around intensity, movement, and visual impact ,reflecting the dynamic nature of the brand itself.

Spatial Strategy |

The layout was carefully studied to balance:

1.Clear customer circulation

2.Efficient ordering & pickup flow

3.High seating density without visual clutter

4.Strong visibility from mall corridor

5.The central seating island creates spatial layering while maintaining openness.6.Perimeter seating integrates seamlessly with the metal mesh envelope, reinforcing the immersive red ambiance.

Design Language

The project explores a high-contrast material palette:

1.Red backlit metal mesh walls

2.White grid ceramic tiles

3.Black steel structural ceiling

4.Exposed industrial ventilation ducts

5.Integrated neon branding elements

6.The curved suspended belt element acts as a visual spine running across the space symbolizing motion, speed, and street energy.

Spatial Strategy

The layout was carefully studied to balance:

1.Clear customer circulation

2.Efficient ordering & pickup flow

3.High seating density without visual clutter

4.Strong visibility from mall corridor

5.The central seating island creates spatial layering while maintaining openness.6.Perimeter seating integrates seamlessly with the metal mesh envelope, reinforcing the immersive red ambiance.

Experience |

From the mall entrance, the restaurant acts as a visual magnet.The glowing red mesh facade creates depth and intrigue, inviting customers into a compact yet high-impact environment.

SMASH BRO in O’Parinor is designed to be photographed, shared, and remembered.

Existing Site |

Execution Documents |

Currently in the construction phase, the project reflects our commitment to creating spaces that are not only visually striking but also deeply aligned with the brand’s identity and customer expectations. We are thrilled to see this vision come to life

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