扎努西路演（玩转城市！）

The Roadshow ("Spin the City!") is a dynamic mobile campaign engineered to generate high-impact, direct public engagement in urban streets and squares.

The activation features custom-modified Zanussi-branded tricycles or trucks equipped with giant, interactive washing machines designed to dispense bubbles and clothes for a strong sensory appeal.

Its core objective is to maximize brand awareness for the "Zanussi Washing Machine" campaign by offering a fun, hands-on consumer experience complete with mobile games, prize machines, and instant prizes.