In2Sports 旗舰店室内设计

The Boot Room was designed to for ease of shopping based on consumer habits. The large scale custom graffiti was introduced to represent and showcase street soccer.

Boot Area looking out at the front of the store

Front Cash and Pro Shop Area for customization of soccer gear

Threshold into the Boot Room. The linear lighting creates a tunnel effect and puts a focus on the key players in the soccer world.

Fan Wear Area organized by team to make it easier for fans

Fan Wear Area organized by team to make it easier for fans

Custom lightbox graphics divide the space into zones pertaining to leagues, and creates a dynamic experience when you first walk into the store.

View of the Pro Shop Area

Entrance of the store. The scale of the custom graphics combined with the lighting effect, create a dynamic atmosphere during the day, and at night

In2Sports is a brand fueled by the passion for the sport of football/soccer. A retailer dedicated to bring the best experience to the player and/or the fan. We worked together with In2Sports to elevate the brand by focusing on the habits of the consumer and employee, as well as the changes in the retail environment as a whole.

The overall design was developed with the understanding of what the product is, the influencers in the market and how that influences the consumer. We worked together with the client to ensure that the new location would have an improved look and function from previous ones because of the changes in the retail industry.

The concept was meant to showcase the product and create an impact, leaving a lasting impression to that of the targeted consumer.

Own Your Game!

Year 2016

Work started in 2016

Work finished in 2016

Status Completed works

Type Showrooms/Shops / Interior Design / Lighting Design / Graphic Design