颐品堂木作展厅丨中国南京丨南京素空室内设计有限公司

EDIT / © LUFFY SUN

DESIGNER / © LUFFY SUN

PHOTOGRAPHER / ©INGALLERY

当整家定制成为家居消费的主流，当消费者对“家”的需求从“有得住”升级为“住得好”，展厅便不再是简单的产品陈列场。而我们这次为南京颐品堂整家定制打造的木作展厅，不仅是生活方式的具象表达，更是消费者触摸理想生活的载体，用340㎡的沉浸式场景，为南京的家庭们呈现了一场关于“家”的进化之旅。

When whole-home customization becomes the mainstream of home consumption, and when consumers’ demand for “home” upgrades from “having a place to live” to “living well,” a showroom is no longer simply a product display space. The woodwork showroom we created this time for Nanjing Yipin Meiju’s whole-home customization is not only a concrete expression of lifestyle, but also a carrier for consumers to touch their ideal life. Using 340 m2 of immersive scenes, it presents Nanjing families with a journey of the evolution of “home.”

拒绝冗余

从“展示产品”到“营销生活”

Rejecting Redundancy, From “Displaying Products” to “Marketing Life”

在设计之初，我们便明确：好的展厅，不应是冰冷的产品陈列室，而是能让客户沉浸式体验未来家的模样的“生活剧场”。我们拒绝过度艺术化的距离感，也摒弃复杂材料的堆砌，以“适我变化、情绪价值、美学表达”三大核心，构建真正贴近当代家庭需求的空间。

From the beginning of the design, we made it clear: a good showroom should not be a cold product display room, but a “life theater” where clients can immerse themselves in the appearance of their future home. We reject an overly artistic sense of distance, and abandon the piling of complex materials. With three core principles—“adaptation to me, emotional value, aesthetic expression”—we construct a space truly close to contemporary family needs.

自然简约 藏着当代居家美学

Natural and Simple, Concealing Contemporary Home Aesthetics

在审美表达上，我们以自然简单为底色，重点营造“通透感、画布感、策展感”的视觉体验。整体色调以低饱和的中性色为主，搭配天然材质的肌理感，让空间更显温润柔和，同时预留出“画布感”的展示空间，可根据季节、新品迭代灵活调整陈列，让展厅始终保持新鲜感。

In aesthetic expression, we take natural simplicity as the base, focusing on creating a visual experience of “transparency, canvas feeling, and curatorial sense.” The overall tone is dominated by low-saturation neutral colors, paired with the texture of natural materials, making the space feel warm and soft. At the same time, a “canvas-like” display space is reserved, which can be flexibly adjusted according to season and new product iterations, keeping the showroom always fresh.

一厅多境

邂逅家的松弛与宁静

Multiple Scenes in One Hall, Encountering Home’s Relaxation and Tranquility

结合颐品堂的品牌调性与商场整体氛围，我们采用简约大气的外立面设计，进行充满序列感的直线造型排列，既强化了品牌的视觉识别度，又保证了展厅内部的采光，消解了商业空间的距离感。

Combining Yipin Meiju’s brand tone with the overall shopping mall atmosphere, we adopt a simple and grand exterior design, arranging straight-line shapes full of sequence. This both strengthens the brand’s visual recognition and ensures interior lighting, reducing the sense of distance typical in commercial spaces.

入口的客厅区域，我们打破传统客厅布局，将中式茶室与现代客厅巧妙融合。中式家具与现代感的黑色沙发形成对话，背景墙的定制收纳柜既展示了品牌的木作工艺，又兼具强大的储物功能。一旁的绿植造景为空间注入自然生机，让客户在体验产品的同时，也能感受到家的宁静与放松。

At the entrance living room area, we break the traditional living room layout, cleverly combining a Chinese tea room with a modern living room. Chinese furniture and a modern black sofa form a dialogue. The background wall’s customized storage cabinets not only showcase the brand’s woodwork craftsmanship, but also provide powerful storage functionality. Nearby greenery brings natural vitality into the space, allowing clients to feel the home’s tranquility and relaxation while experiencing the products.

作为核心社交场的餐厨空间，我们没有盲目重建，而是保留展厅原有设备设施，结合整体布局进行局部改造，将开放式厨房与岛台、餐桌一体化设计，深木色橱柜与墨绿岛台形成材质与色彩的碰撞，打造出兼具休闲与洽谈功能的茶歇区域——在这里，客户可以在轻松的氛围中沟通需求，感受家的松弛感。

As the core social space, the dining and kitchen area is not blindly rebuilt; we retain the showroom’s original equipment and facilities, and carry out partial renovations in combination with the overall layout. The open kitchen, island, and dining table are designed as an integrated unit. Dark wood cabinets and a deep green island create a collision of material and color, forming a tea break area that combines leisure and discussion functions—here, clients can communicate their needs in a relaxed atmosphere and feel the home’s sense of ease.

此外，我们合理的划分展厅区域与利用层高，保留了展厅空间原有的高度优势，并打造了智能卧室体验区、儿童房空间、洽谈茶歇区等多个功能区域。不仅避免了空间压抑感，还最大化利用每一寸空间，让展示、体验、洽谈等功能有序衔接，精准对应家庭在不同阶段的需求，实现“一步一景，一景一境”的沉浸式体验。

In addition, we reasonably divide the showroom areas and utilize ceiling height, preserving the original vertical advantage of the space, and creating multiple functional zones such as a smart bedroom experience area, children’s room, and discussion/tea area. This not only avoids a sense of spatial oppression, but also maximizes every inch of space, allowing display, experience, and discussion functions to connect in order, precisely corresponding to family needs at different stages, achieving an immersive experience of “one step, one scene; one scene, one environment.”

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设计为笔 每一处都是生活本真

Designed as a Pen, Every Detail Reflects Life’s Authenticity

效率与品质并行，是本次展厅落地的核心亮点。项目开工后，我们开启了“硬装+软装同步生产”的前置化模式：从空间拆改规划、定制柜体精准下料，到软装方案同步落地，各环节各司其职、协同发力。从场地拆除到展厅正式开业，仅用50天便完成全流程落地，既保障了施工品质，更最大限度缩短工期，让颐品堂木作展厅以最快速度与消费者见面。

Efficiency and quality run in parallel, which is the core highlight of this showroom’s implementation. After the project started, we initiated a “hard furnishings + soft furnishings simultaneous production” preemptive model: from spatial demolition and renovation planning, precise cutting of customized cabinets, to the simultaneous implementation of the soft furnishing scheme, each link performed its own role while collaborating intensively. From site demolition to the showroom’s official opening, the entire process was completed in only 50 days, ensuring construction quality while minimizing the construction period, allowing the Yipin Meiju Woodwork Showroom to meet consumers in the fastest possible way.

对于我们设计团队而言，每一次展厅设计，都是一次对“家”的深度解读；每一处细节打磨，都是一次对消费者需求的精准回应。我们希望，展厅不仅能展示优质产品，更能成为消费者触摸理想生活的窗口，以空间为媒，筑就更多人心中的理想家模样。

For our design team, each showroom design is a deep interpretation of “home”; each detail polished is a precise response to consumer needs. We hope the showroom can not only display high-quality products, but also become a window for consumers to touch their ideal life, using space as a medium to build the image of the ideal home in more people’s hearts.

项目信息

Project Information

项目名称：颐品堂木作展厅

项目地点：江苏省南京市

项目面积：340㎡

设计范围：室内设计及定制产品深化

设计公司：南京素空室内设计有限公司

设计定稿：2025.04

完工日期：2025.07

主创设计：孙晨阳

设计团队：李吴伟、王源、张丽

文案撰写：马珣

项目摄影：ingallery

主要材料：艺术涂料、实木地板、手工砖、岩板、木饰面、不锈钢。

Project Name: Yipin Meiju Woodwork Showroom

Project Location: Nanjing, Jiangsu Province

Project Area: 340 m2

Design Scope: Interior design and customized product development

Design Company: Nanjing Sukong Interior Design Co., Ltd.

Design Finalization: April 2025

Completion Date: July 2025

Lead Designer: Sun Chenyang

Design Team: Li Wuwei, Wang Yuan, Zhang Li

Copywriting: Ma Xun

Project Photography: ingallery

Main Materials: Artistic paint, solid wood flooring, handmade bricks, sintered stone, wood veneer, stainless steel

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