轩尼诗宁波明州里体验空间丨中国宁波丨MO Studio

2026/03/27 16:54:11

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MO Studio受宁波名轩酒业有限公司之邀，为其代理品牌轩尼诗在宁波明州里打造一处全新的千邑体验空间。这不仅是一个精品店的项目，更是一场围绕“时间、感官与记忆”的空间探索，是一次物理空间与精神内涵相交织的设计实验。

Invited by Ningbo Mingxuan Liquor Co., Ltd., MO Studio has crafted a brand-new Cognac experience space for its represented brand, Hennessy, at Mingzhouli in Ningbo. This is not merely a boutique project, but a spatial exploration centered around “time, senses, and memory”—a design experiment where physical space intertwines with spiritual depth.

▼空间入口，Entrance view © Munan

面对干邑在本地相对陌生的市场语境，客户希望通过空间设计将轩尼诗的品牌精神：传承、自然与匠心，以更加感性、生动、沉浸的方式传递给公众。项目目标不止于陈列产品，更重要的是激发共鸣、传达情绪、教育市场。MO Studio因此提出“空间是一座无字学堂”的策略，希望每一位踏入者都能开启一段沉浸式的品牌旅程，在无声中理解干邑文化的精髓。

Facing a local market context relatively unfamiliar with Cognac, the client hoped to convey Hennessy’s brand spirit—heritage, nature, and craftsmanship—to the public in a more emotional, vivid, and immersive way through spatial design. The project’s goal goes beyond product display; more importantly, it aims to evoke resonance, convey emotion, and educate the market. Therefore, MO Studio proposed the strategy of the space as a “Silent Academy,” hoping that every visitor stepping inside will embark on an immersive brand journey, silently comprehending the essence of Cognac culture.

▼整体空间，Interior overview © Munan

项目位于城市商业综合体之中，空间面积仅有 42平方米，外立面不可改动，内部还存在一根无法拆除的承重柱。面对诸多限制，MO Studio并未将其视为障碍，而是转化为讲述空间故事的道具。例如，那根承重柱被重新定义为支撑葡萄藤的木桩，也象征干邑陈酿过程中橡木桶内的烟熏气息——千邑风味的重要来源之一。为增强视觉引导与沉浸感，空间墙体采用向内收拢的设计，使入口具有“被邀请进入”的仪式感，同时在结构上预留隐形储物空间，实现功能与美学的平衡。空间星然紧凑，但通过有节奏的体量与动线安排，创造出呼吸与层次感。

Located within an urban commercial complex, the space spans a mere 42 square meters, with an unalterable facade and an irremovable structural column inside. Faced with these constraints, MO Studio did not view them as obstacles, but rather transformed them into props for spatial storytelling. For instance, the load-bearing column was redefined as a wooden stake supporting grapevines, which also symbolizes the smoky aroma within oak barrels during the Cognac aging process—a crucial source of its flavor profile. To enhance visual guidance and immersion, the spatial walls feature an inward-tapering design, giving the entrance a ritualistic sense of “being invited in,” while structurally reserving hidden storage space to achieve a balance between function and aesthetics. Although compact, the space creates a sense of breathing room and layering through rhythmic volume and circulation planning.

▼展示空间，Display area © Munan

▼展示空间，Display area © Munan

▼展示酒柜，Display cabinet © Munan

为了表达干邑那种浓郁而温润、厚重却通透的气质，设计采用了极具象征意味的材料：以手工树脂模拟干邑的光泽与流动状态，象征着每一滴干邑的诞生都经历了无数个日出到日落的循环，也暗示干邑在橡木桶中缓慢变化的陈酿过程。同时也将干邑的风味抽象视觉化：酒液散发的芬芳香气：蜂蜜，黑胡椒，巧克力，香草，水果……。石材地面模拟了葡萄藤破士而出，并搭配24根金属嵌条，象征二十四节气与时光流转。

To express the rich yet mellow, profound yet translucent character of Cognac, the design employs highly symbolic materials. Handcrafted resin simulates the luster and flowing state of Cognac, symbolizing that the birth of every drop has weathered countless cycles from sunrise to sunset, and hinting at the slow, transformative aging process within oak barrels. It also abstractly visualizes the flavors of Cognac: the fragrant aromas radiating from the liquid—honey, black pepper, chocolate, vanilla, and fruit. The stone floor simulates vines breaking through the earth, paired with 24 metal inlay strips that symbolize the Twenty-Four Solar Terms and the passage of time.

▼展示空间近景，Display area close view © Munan

▼展示空间近景，Display area close view © Munan

▼地面细部，Floor lines detail © Munan

空间动线围绕吧合设置，中央场景为核心，辅以渐变节奏的金属线条与开放酒柜，引1导访客逐步进人轩尼诗的感官宇宙。落座于吧台后，墙面树脂板上光影流转，地面金属线泛起金辉，仿佛时间刻度凝于脚下。取酒、托盘、举杯，酒液在灯光中泛着光芒，空气中香气四溢，记忆与感官重叠，形成一段诗意的品牌体验。

The spatial circulation is arranged around the bar, with the central scene as the core, complemented by metal lines of gradient rhythm and open wine cabinets, guiding visitors step-by-step into Hennessy’s sensory universe. Seated at the bar, light and shadow flow across the resin wall panels, and the metal lines on the floor gleam with a golden radiance, as if the scales of time are frozen beneath one’s feet. Retrieving the wine, holding the tray, raising the glass—the liquid glows in the light, the air brims with aroma, and memory overlaps with the senses, forging a poetic brand experience.

▼中央吧台，Central bar © Munan

▼吧台近景，Bar close view © Munan

MO Studio期望空间不仅展示品牌形象，更成为公众理解干邑文化、体悟时问哲学的容器。空问不再是销售的工具，而是一段通往情感、自然与技艺的仪式旅程。正如设计师所言：“最动人的空间，从不是解决问题的答案，而是一段余韵悠长的体验。”在这座被叙事、材料与光影精心编织的轩尼诗体验空间中，时间被赋子了触感、气味与温度，成为东方文化视角下，一段可见、可感、可回味的精神旅程。

MO Studio envisions the space not merely as a display of brand image, but as a vessel for the public to understand Cognac culture and realize the philosophy of time. The space is no longer a tool for sales, but a ceremonial journey leading to emotion, nature, and craftsmanship. As the designer states: “The most moving space is never just the answer to a problem, but an experience with a lingering resonance.” In this Hennessy experiential space meticulously woven with narrative, materials, and light, time is endowed with touch, scent, and temperature, becoming a visible, tangible, and evocative spiritual journey from the perspective of Eastern culture.

▼室内一角，A corner of interior © Munan