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知末案例 / 餐饮空间 / 甜品店

嫣然甜品大兜路店丨中国杭州丨喜叻空间研究

2026/03/31 13:12:57

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大多数商业空间，都在做同一件事：被看见。这几乎是一个默认前提。在注意力稀缺的环境里，视觉是最直接的竞争方式。沿街的店铺，通过界面、灯光、陈列不断向外发出信号。但甜点的体验，往往不在这一刻发生。

Most commercial spaces are all doing the same thing: trying to be seen. It’s almost a given. In an environment where attention is scarce, vision becomes the most direct way to compete. Shops along the street send out signals through their facades, lighting, and displays. But the true experience of dessert lies not in this moment.

▼店铺外观，facade of the store©形在空间摄影

它更多发生在坐下来之后，在第一口入口之后，在注意力慢慢从外部收回的时候。我们更在意这一刻。

It happens more after sitting down, after the first bite, when your attention slowly withdraws from the outside world. This is the moment we care about.

▼店铺入口，entrance of the store©形在空间摄影

01 建立感知的节奏

01 Establishing a Rhythm of Perception

一个空间通常在三个层面上被感知：首先是被看到，其次是被使用，最后才是被体验。在这个项目中，我们更关注第三层。

A space is typically perceived on three levels: first, it is seen; second, it is used; and finally, it is experienced. In this project, we focus more on the third.

▼被体验的空间，a space needs to be experienced©形在空间摄影

PETIT YANRAN位于杭州大兜路历史文化街区的一处老房子中。街区节奏相对松弛，但沿街店铺仍普遍依赖视觉强化来获取关注。我们没有盲目加入这场竞争。“空间如何被看到，比是否被看到更重要。”

PETIT YANRAN is located in an old building within the Dadou Road Historic and Cultural District in Hangzhou. The neighborhood has a relatively relaxed rhythm, yet shops along the street still commonly rely on visual reinforcement to attract attention. Instead of joining this competition blindly, we hold a different belief: how a space is seen matters more than whether it is seen.

▼融入街区的松弛氛围，blended in the relaxed rhythm©形在空间摄影

我们更倾向于让空间以一种更低声量的方式被感知，不是通过强烈的视觉刺激，而是通过整体的气质与节奏，让人产生进入的意愿。

We prefer to let the space be perceived in a more understated way—not through strong visual stimulation, but through an overall atmosphere and rhythm that invites people to want to enter.

▼让人产生进入的意愿，rhythm that invites people to want to enter©形在空间摄影

02 填充未定义的空间

02 Filling the Undefined Space

PETIT YANRAN 需要的，是一个让人慢下来的环境——而不是一个让人兴奋、很快离开的空间。因此，我们保留了一些“拙感”，将原有建筑的混凝土顶面与粗粝墙体保留下来，作为空间的底层界面；新加入的木、石与金属，被压在相近的对比关系中，与原始材质并置，而不是覆盖；光被收在界面边缘，不在空间中形成明确的视觉焦点。

What PETIT YANRAN needs is an environment that invites people to slow down—not one that excites them and makes them leave quickly. To that end, we preserved a sense of rawness: the original concrete ceiling and rough-textured walls were kept as the foundation layer of the space. The newly introduced wood, stone, and metal are held in a restrained contrast, placed alongside the original materials rather than covering them. Light is contained at the edges of the surfaces, not forming a clear focal point within the space.

▼将原有建筑的混凝土顶面与粗粝墙体保留下来，the original concrete ceiling and rough-textured walls were kept ©形在空间摄影

中央区域保持开放，固定布置被减少。我们没有去预设人在其中应该做什么——坐一会儿，短暂停留，或只是经过，都可以成立。“空间没有被完全定义，却在使用中慢慢被填充。”

The central area remains open, with fixed furnishings kept to a minimum. Instead of prescribing what people should do there—whether sitting for a while, pausing briefly, or simply passing through—all are left possible. “The space is not fully defined, yet it slowly becomes filled through use.”

▼中央区域，the central area©形在空间摄影

▼吧台区域，the bar area©形在空间摄影

最终，PETIT YANRAN 并不以第一时间吸引注意为主要方式。但当人真的进入店里，节奏会慢下来，注意力也会自然回到甜点本身。

Ultimately, PETIT YANRAN does not rely on grabbing attention at first glance as its main approach. But once people step inside, the pace slows down, and attention naturally returns to the dessert itself.

▼用餐区域，the dining area©形在空间摄影

▼用餐区域，dining area©形在空间摄影

▼让空间成为体验的一部分，when space becomes part of the experience©形在空间摄影

03 空间退后，让体验变得清晰

03 Space Steps Back, Letting the Experience Become Clear

在大多数项目中，我们会反复回到一个问题：空间是否一定要被看到？思考过后，我们更关心的是另一种状态：空间成为体验的一部分，一切才开始变得自然。

In most projects, we find ourselves returning to one question: does a space have to be seen? After consideration, we find ourselves more drawn to another state—when space becomes part of the experience, everything begins to feel natural.

▼面向街道的区域，the area facing the street©形在空间摄影