窗帘格栅丨中国深圳丨LUKSTUDIO

The Curtain Grid ｜  LUKSTUDIO

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Client | XUZHOU PUSU INDOOR DECORATION MATERIAL CO. ,LTD

Location | Shenzhen,Interior Area | 120–160 m²Design Team | LUKSTUDIODesign Director | Christina LukProject Team | Ding Yiren, Jennie Wang Scope of Design | Exhibition design, prop design, lighting designKey Materials | Curtain fabrics, PVC laminates (woodgrain & brushed anodized aluminum textures), embossed composite flooring (terrazzo pattern), marine plywood, brushed stainless steelDesign Period | Dec 2025 – Feb 2026Construction Period |  Feb 2026 – Mar 2026Construction Team | ESHINE EXHIBITION DESIGN

Structural Consultant | Miao JianboPhotography |  Tenvisions  – FinnChiu, Wei Yidong

PUSU is a Chinese home textile brand with an international outlook. Its sub-brand, 24.5°CURTAIN, is named after the most comfortable temperature and specializes in crafting curtains from plant-based materials with a refined sensibility.

With the brand’s continued presence across domestic and international exhibitions, this high-turnover exhibition format demands both efficient assembly and adaptability across venues, while consistently reinforcing brand identity and recognizability.

The concept begins with a framework—one that orchestrates the orderly “drying” of herb-based textiles. Below this canopy of fabrics, beyond brand narratives and sample displays, a variety of settings are created for encounters and conversations between new and familiar clients.

The reception area takes “weaving” as its theme. The brand logo appears delicately woven into the backdrop, as a series of interlacing cotton threads quietly signal a space devoted to craftsmanship.

Following the column grid, visitors move through an immersive journey of natural textures. Interlaced curtains and fabric samples enrich the space and intuitively guiding exploration. As visitors learn about the product creation process, they subtly perceive the brand’s professional, restrained, and premium character.

As part of the latest iteration of the exhibition design, a more intimate zone is conceived as courtyard-like living room. Filtered light and veiled views of nature create a soft backdrop, while a long wooden table anchors the space, evoking a sense of warmth and quiet domesticity.

Long-term collaboration not only improves cost and quality but also evolves visual expression, strengthening brand identity and communication impact.

In the process of creating the textile installation, LUKSTUDIO came to realize that what was once considered a one-off exhibition design could instead be continuously calibrated and advanced through repeated assembly, gradually evolving into a spatial system capable of adapting to change and sustained growth.

The exhibits carry the warmth of handcraft, while the display structure recedes with precision. Through careful iteration, nature and technology reach a subtle balance. Bathed in soft light, the Curtain Grid offers visitors a sense of comfort and calm, emerging as a luminous focal point within the bustling exhibition hall.