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WILLPET宠物品牌IP设计·Pepper&Picco丨whateverbrand

2023/09/13 15:33:40
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WILLPET宠物品牌IP设计·Pepper&Picco丨whateverbrand-0
​​​威尔宠是一家集寄养、售卖及服务为一体的宠物友好型品牌。
贴合其宠物服务的全面性,为了增加品牌印象与业务辐射范围,whateverbrand为威尔宠建立全新的品牌IP形象。
在项目启动之初,威尔宠就提出明确要求,需要围绕一猫一狗为主形象开发。因为希望品牌能做到宠物行业代表性的存在,一猫一狗就是人们对宠物的普遍认知,亲切,轻松,极具代表性。
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