波兰图书学院标志及视觉语言更新设计丨Marcin Wolny,Karolina Pamuła

Polish Book Institute

The previous logo of the Polish Book Institute – Instytut Książki – was created even before the Institute itself was established. It was designed by the outstanding Polish designer Jan Bokiewicz for Poland’s presence at the Frankfurt Book Fair in 2000. For the fair, the slogan ©POLAND was also created – and after a few years, both elements were adopted into the logo of the Book Institute, which was established in 2004.

The logo served very well for 20 years; however, when a thorough refresh of the entire visual language was decided upon, it turned out that the logo also needed modification because its previous hand-drawn style imposed too strong a personal character. The hand-drawn line was replaced by a simplified, rectangular design, and instead of the national white-and-red color scheme, another Polish accent appeared in the mark: a bookmark in the shape of the “ogonek” diacritical mark from the Polish letters Ą and Ę. Thanks to this, the mark still stands out but no longer dominates so strongly. The typographic layout was also redesigned, but in a way that keeps the slogan ©POLAND prominent.

As a result, it was possible to preserve a compelling history, maintain the logo’s recognizability, and above all – achieve a smooth, natural transition to a more contemporary style. The new logo is accompanied by a new visual language: refreshed colors, typography, and unified compositional layouts – a starting point for the graphic design of the Book Institute’s new projects.

2025

SCOPE OF WORK:

logo redesign, key visual & layout design

AUTHORS:

Marcin Wolny – visual strategy, creative & art directing, logo design

Karolina Pamuła – key visual & layout design

ON CLIENT SIDE:

Marta Gawin, Urszula Chwalba​​​​​​​