SNEAKERS CONCEPT STOREDesign: Cascade Bureau, Lana SimonianCGI: Lana SimonianJune 2025

We created this interior for an audience that perceives aesthetics at the level of art, and the store space as a platform for impressions, not just a retail outlet.

The task before us was not just to design an interior, but to build an architectural scenario in which each room works as an independent statement. From a sterile, almost museum-like exposition to a rich, emotional space and a private chamber zone. This is how a multi-level experience is born, where retail, performativity and silence coexist in one, logically verified system.

FIRST ROOMThe first room is a verified composition: a grid of ceiling lighting, stainless steel shelves with built-in lighting. The objects on them seem to float, and the reflections enhance the sense of transparency and order. In the center is a sculptural pouf-object that curves in all directions. Its shape resembles a tectonic shift on the glossy floor - a functional sculpture that intrudes on the strict logic of the room. The pink glow from the second hall is reflected in the arches as a visual invitation to pass on.

SECOND ROOMThe second room is built on color and reflection. The ceiling lightbox changes shades, mirrored and metal walls erase boundaries and turn the space into an oval light capsule. The central table is a showcase of accessories by day, and a DJ set-up in the evening. Under the pulsating light, the evening program begins: music, movement, reflections - the store goes into event mode.

THIRD ROOM

A closed room, hidden behind a secret door, stores limited edition collections. Inside is wood, silence and diffused light. In the ceiling is a lightbox, like a window, through which even, almost daylight penetrates. In the center is a metal version of the classic tête-à-tête - a 19th century armchair created for secrets, gossip and small intrigues. Here it is transformed into an object of contemporary art - cold, reflective, mute. It seems to invite to a dialog, but at the same time it guards the secrets, like the very sneakers that are exhibited around.

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