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alright then快闪店丨中国深圳丨0321STUDIO

2026/04/16 18:27:08

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0321STUDIO与品牌进行了一次区别于通常商业快闪主流叙事之外的勇敢尝试，将当下过度装饰的习惯让渡给最真实的建筑材料和自然界无处不在的能量 - 光与绿植，用轻盈、半透、物质感十足的材质在城市夹缝里搭建起充满绿植、木质、柔和光线、与旺盛生命力有关的自然衣橱，它们共同传递品牌此次快闪最核心的概念与真诚：对自然对春天最直接的想象。

0321 studio partnered with the brand to embark on a bold experiment that broke away from the conventional narrative of commercial pop-up events. We set aside our current tendency toward excessive ornamentation in favor of the most authentic building materials and the ubiquitous energy found in nature—light and greenery. Using lightweight, semi-transparent, and textured materials, we’ve created a “natural closet” nestled within the urban landscape. Filled with greenery, wooden elements, soft lighting, and a vibrant energy, this space embodies the core concept and sincerity of the brand’s pop-up—a direct expression of our imagination of nature and spring.

▼快闪店鸟瞰，aerial view of the pop-up store©Cling-Clang

在无处不在算法充斥并影响我们精力与判断的当下，我们渴望相信自然并保持对自然的共情与敏感，对一切枯竭认真地说不，创造力、生命力、自然、惬意、松弛都要茂盛生长，快闪空间既可以被观看，也是可触摸的光空间，我们在极简自由的平面正中设置8平米有余的半透明坡面天井，将阳光过滤引入室内，对应天井下方植入两株饱满茂密自由的蕨类绿植，这不仅是一场关于alright then品牌时装的展示与售卖，也是关于自然，观看方式，光如何被柔和过滤与身体互动感知的概念实践，设计希望引发进入此空间的消费者去感受光线，绿植，真实，以及体会品牌所传递的价值。

In an age where algorithms are ubiquitous and constantly influence our energy and judgement, we yearn to trust in nature, to maintain our empathy and sensitivity toward it, and to firmly say “no” to all forms of depletion. We believe that creativity, vitality, nature, comfort, and relaxation should all flourish. The pop-up space we have created is not only a place to be viewed, but also a luminous space made for soft touch. At the center of this minimalist and open floor plan, we have created a semi-transparent, sloped atrium measuring over 8 square meters, which filters sunlight and brings it into the interior. Directly beneath the atrium, we have placed two lush, dense, and naturally shaped fern plants. This is not merely a showcase and sale of the “alright then” brand’s fashion collection; it is also a conceptual exploration of nature, ways of seeing, and how light is softly filtered to create a sensory interaction with the body. The design aims to guide visitors into this space to experience the interplay of light, greenery, and authenticity, and to appreciate the values conveyed by the brand.

▼快闪店概览，overview of the pop-up store©Cling-Clang

▼镜面的使用令人宛如置身迷宫，

The use of mirrors makes one feel as if one is in a maze©Cling-Clang

相比过往快闪高度商业化的运营流程，设计希望呈现新的可能，我们并非刻意地去环境营造，而是通过简单的物质搭建将有限的注意力回归聚焦于alright then为消费者提供的服装，回到材料，回到工艺，回到细节，回到自然，回到光线，再回到自己，以极少的材料和对光的处理制造有趣的距离，在植物，木材，半透明材质间承认人和自然之间和谐距离，彼此观看彼此感知。

▼结构爆炸图，structure axonometric©0321STUDIO

Compared to the highly commercialized operational models of previous pop-up spaces, this design aims to present a new possibility. Rather than deliberately crafting a specific atmosphere, we use simple material constructions to refocus limited attention on the clothing itself that “alright then” offers to consumers. We return first to materials, craftsmanship, and details; then to nature and light; and ultimately, to ourselves. Using minimal materials and the manipulation of light, we create an intriguing sense of distance. Surrounded by plants, wood, and translucent materials, we come to appreciate the harmonious balance between humans and nature—observing and sensing one another.

▼植物，木材，半透明材质的组合，

combination of plants, wood, and translucent materials©Cling-Clang

▼体验生理上的呼吸自然和愉悦，

allow shoppers in this space to experience a sense of natural, breath-like ease and joy©Cling-Clang

设计选用200宽超出常规木板规格的松木，以极致均质轻松的满铺在整个空间，结合半透波浪板作为构筑立面的围合材料，将光线过滤柔和暧昧，让室内的穿衣空间温润透明，我们希望这种被过滤的光线与极致充盈的木纹质感让在此空间购物的消费者体验生理上的呼吸自然和愉悦。极致且大面积的的运用诚实的材质去拒绝快消、光滑、无瑕的粉饰空间，营造出一片让人能“安静下来”充满光线的空间，轻松的与自然，与衣物，与良好的生活方式，与自己对话的空间。

The design features 200-millimeter-wide pine planks—wider than standard dimensions—which are laid to cover the entire space in a perfectly uniform and effortless manner. Meanwhile, translucent corrugated panels are used as the cladding material for the structure’s facade, filtering light to create a soft, subtle glow that lends the indoor dressing area a warm and airy atmosphere. We hope that this filtered light, combined with the rich texture of the wood grain, will allow shoppers in this space to experience a sense of natural, breath-like ease and joy. By making extensive and deliberate use of honest materials, we aim to move away from the fast-fashion aesthetic of smooth, flawless, and superficial spaces, creating instead a luminous environment where people can “find peace”—a place where one can easily connect with nature, with clothing, with a good lifestyle, and with oneself.

▼选用松木铺满整个空间，pine wood is laid to cover the entire space©Cling-Clang

▼半透波浪板作为构筑立面的围合材料，

translucent corrugated panels are used as the cladding material ©Cling-Clang

所有的建筑模块化搭建均在工厂分装编号，方便快速组装与方便运输，无论运输，搭建与拆除均是对低能耗低碳环保可持续的工程执行策略，避免不必要的铺张，并且项目中所使用的实木与绿植我们未做破坏式装修，以确保快闪结束拆除后可轻松回收储藏并二次利用在下一个项目中再循环。

All building modules are pre-assembled and numbered at the factory to facilitate rapid assembly and transportation. The entire process—from transportation and construction to dismantling—adheres to engineering strategies that prioritize low energy consumption, low carbon emissions, environmental protection, and sustainability, thereby avoiding unnecessary waste. The use of solid wood and live plants in the project also eliminates the need for destructive renovations, ensuring that the structure can be easily dismantled, recycled, and stored after the pop-up event, and reused or recycled in future projects.

▼使用的实木材料，the use of solid wood©Cling-Clang

▼模块化组件，modular components©Cling-Clang

▼更衣室，changing room©Cling-Clang

▼细部，detail©Cling-Clang

我们在空间陈列区间隙有序置入3片直径1650mm的圆形双面镜，让顾客充足的情况下仍然满足对镜试衣的需要，同时该圆形试衣镜可定期调节旋转朝向，其装置化的极简圆形印象像是三块抽象的艺术装置悬立在空间，实现反射周遭环境的多样与空间视觉自由灵活的变化。

We have strategically placed three circular double-sided mirrors, each with a diameter of 1,650 millimeters, in the gaps between the display areas. This ensures that customers can still use the mirrors for fitting even when the store is busy. At the same time, the orientation of these circular fitting room mirrors can be adjusted periodically. Their minimalist, circular forms resemble three abstract art installations suspended in space; they reflect the diverse surroundings and allow for flexible, dynamic changes in the visual experience of the space.

▼灯光下的快闪店，pop-up store under lighting©Cling-Clang