新加坡 Fraser Tower 的 Mast 餐厅 | 古老乳品店的现代演绎

01.THE IDEA

Mozzarella could even be found at the supermarket, left in the fridge without the awareness of its real taste and the right temperature to serve it. From these considerations, the idea of realizing a shop which could offer a “just made, fresh and pure” product was born.

02.THE PRODUCT

The customer, crossed the threshold of entry, has the impact with the totality of the offer, well  communicated by a precise iconic system.

03. BRAND IDENTITY

A well-defined identity, just a few memorable social colors, packed with packaging for takeaways and business uniforms, simple aprons that efficiently embody the corporate image.

04. ADV

A unique and understandable message that is why we also follow the communication of customers’s the format

05. THE PINSA

The main product of this project is the mozzarella and all the derivates food as the pizza.  Our choose is always the same: high quality! Through a blend of ancient flour, combined with a long leavening and a search for excellent raw material, the mozzarella finds one perfect partnership.

06. SINGAPORE_ FRASERS TOWER

November 2018, Singapore The MAST shop was inaugurated inside the Fraser Tower. It is an exclusive 38-storey Premium Grade A office development, situated within Singapore’s core Central Business District. The 235-metre tall building features indoor and outdoor working areas surrounded by lush greenery and a 3-storey cascading retail podium.

07. SINGAPORE_ DESIGN

08. SINGAPORE_ THE STORE

The store is made of two modules: production area and sale area.

The production area is composed by a front office (in which packaged products are sold) and a back office (in which the preparation of transformed product takes place, such as pizza, sandwiches, salads etc. We try to make our shop unique, inserting some details which can be impressed in your mind.

Breakfast, lunch, dinner and the take-away cooperate in a ideal location.

Year 2018

Work started in 2018

Work finished in 2018

Status Completed works

Type Bars/Cafés / Pubs/Wineries / Restaurants / Interior Design / Custom Furniture / Lighting Design / Graphic Design / Advertising / Photography / Web Design / Furniture design / Product design