Pollos Planes Gracia 品牌翻新设计

The brand Restyling comes from the need to expand the business to more demanding markets.

The project's scope is to transform the image of the current company stores in a fresh, clean, contemporary style that expresses quality and proximity. Jose Barea Arquitectos creates an image that includes the corporate identity, and the interior and architectural design of each element; an image that is aware of the brand's tradition and long experience in the food sector.

In order to improve the clients shopping experience the Jose Barea Arquitectos team has created a series of corporate elements that are part of a strategy that takes advantage of the queuing times to bring to light the Company's expertise.

Some of these elements are created with the added scope of increasing the target market, reaching the smallest customers.

Thanks to wisely selected illumination, and carefully designed counters (heroes of the store), the new improved environment created in the store transmits quality to the product.

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En un escenario en el que el objeto fundamental del Restyling de la marca es la necesidad de expansión, Jose Barea Arquitectos crea una nueva imagen que abarca tanto la identidad corporativa como el diseño arquitectónico de cada elemento. El objetivo: transformar la imagen de Pollos Planes en una imagen actual que denote frescura, limpieza, cercanía y calidad, y recordando una experiencia en el sector de la alimentación que se remonta a 1939; una imagen que recoja el expertise e identidad tradicional de la marca.

Se han creado una serie de elementos corporativos destinados a mejorar la experiencia del proceso de compra, elaborando una estrategia para aprovechar los tiempos de espera, orientados a que el cliente conozca Pollos Planes.

La mejora visual interna del local, gracias a una estudiada iluminación y un cuidado diseño de mostradores (protagonistas de la intervención), transmite una gran calidad al producto. Creando un ESCAPARATE interno.

Year 2013

Work started in 2013

Work finished in 2013

Status Completed works

Type Showrooms/Shops / Bars/Cafés / Interior Design / Custom Furniture / Lighting Design / Photography / Markets / Restoration of façades / Furniture design / Building Recovery and Renewal