NEOSURURU Graduation Exhibition Project

Concept

DESIGN   SPACE DESIGN

SITE         SUNGDONG-GU, SEOUL

AREA       SEOUL FOREST, STARSHINE PARK

TYPE        CAMPAIGN SPACE

USER        ALL AGES

NEOSURURU is a campaign space using characters, and it consists of five campaign themes:

1. TMEMO-RING : Nature Conservation campaign2. MIRORO Maze : Recycling campaign3. NUMEROUS EARTH : Endangered Species Protection campaign4. GOOD, MONOON : Arbor Day campaign5. SARURU Healing Space : Renewable Energy campaign

NEOSURURU is a pure Korean word that refers to the appearance of long, sparse hair or grass.I named the project NEOSURURU because I thought it matched the meaning of the space and character created to protect plants and the environment, which are essential elements of the environment.

SPACE SLOGAN

It means that small actions can be of great help

MASCOTS

Animals living in Seoul Forest, the target area

Use colors similar to nature as key colors

These characters become mascots of the space and blend into various spaces.POPO and COCO are responsible for big ONE STEP and mainly carry out campaigns on environmental issues.KIKI and RIRI are the TWO STEP characters who teach us how to protect the environment in real life.

CONCEPT MATERIAL BOARD

FLOOR PLAN

FINAL RENDER IMAGE

ZONE #1 TMEMO-RING

The central sculpture in the TMEMO-RING space is surrounded by arch-shaped walls depicting tree rings. The wall facing the sculpture is made of transparent acrylic, while the outer wall is a mirror. Upon entering the space, you will experience a reflection of nature and yourself in the mirrors, providing a unique perspective on the space and self-contemplation. Inside the mirror wall, there are warnings about the current and future impacts of global warming, raising awareness about the issue.

The space also serves as a photo zone for Popo and Coco, the mascot characters, and is used for promoting campaigns. At the entrance, there is a table for a stamp tour, enhancing the immersive experience of the space. Overall, it is a prominent place where characters are integrated into the space.

ZONE #2 MIRORO maze

This is the area where the recycling campaign occurs. To find the exit, you must solve the recycling problem presented at the crossroads in the maze. We have placed a character sculpture in the center to indicate the midpoint and to clearly designate this space as a character-filled area.

ZONE #3 NUMEROUS EARTH

The site, situated in the southwest to maximize sunlight utilization, features a tunnel roof designed with glass of different colors. This design creates various colored shadows when light passes through. The intention behind this concept was to highlight diversity, aiming to help people appreciate the uniqueness and significance of biodiversity by showcasing the beauty of various shapes and colors of light.

ZONE #4 GOOD, MONOON

The space is designed to make use of sunlight and shadows, with the site located to the east. The design allows for the observation of changing shadows through the wall over time. This area is designated for a planting campaign, where seeds and seedlings are distributed to those who have collected all the stamps that can be received by using the "NEOSURURU" space.

ZONE #5 SARURU Healing Space

This area is open and has benches and tables for visitors to rest comfortably. The center is designed to feel cozy with a stepped difference, making it the lowest point and providing a slope for accessibility. A large flower sculpture in the center is modeled after a daisy and has words of peace and love, creating a calming atmosphere. In the western part, there is a small fountain where people can throw coins and make wishes, with the funds raised used for conservation purposes.