IM所念 · 私人会所丨中国杭州丨兆悦设计 | 虎设计

“认识自我乃是哲学探究的最高目标。”——卡西尔《人论》

这句话深刻契合甲方郑先生的需求：明确的功能需求、拒绝冗余浮夸的装饰、追求内在质感的长期主义价值观；——这正是认知与实践的知行合一，设计诉求直指功能主义核心。郑先生在设计沟通中反复强调不要做多余没有意义的装饰；“此处必须存在的物品是什么？谁使用？每日使用频次？关联哪些行为？当前痛点如何破解？等等……”苏格拉底曾说：“The unexamined life is not worth living”（未经审视的人生是不值得的）。借此作为空间诊断方法论——“未经审视的需求不值得设计”：

Knowing oneself is the highest goal of philosophical inquiry. This sentence from Cassirer's "On Man" profoundly aligns with the demands of the client, Mr. Zheng: clear functional requirements, rejection of redundant and ostentatious decoration, and a long-term value of pursuing inner quality. This is precisely the unity of knowledge and action in cognition and practice, and the design appeal directly points to the core of functionalism. Mr. Zheng repeatedly emphasized in the design communication that unnecessary and meaningless decorations should not be made. What items must exist here? Who uses it? How often is it used daily? Which behaviors are associated? How can the current pain points be solved? Wait... Socrates once said, "The unexamined life is not worth living." This is used as a spatial diagnosis methodology - "Unexamined requirements are not worth designing" :

区域思维导图——原始结构图——分区动线图——平面布置图

Regional mind map—Original structure diagram —Zone dynamic diagram —Floor plan

前期在空间规划和人流动线上我们的设计沟通的时间远远超过了施工时间，设计期间也不着急开工落地，前期把设计需求聊透了再进行下一步施工，就不会出现增项或有不明确的需求而改动设计影响到最终呈现效果和预算把控。可以说我们在施工之前一直在做的事情就是同频对齐，共创导向一个大家都想看到想要的可持续生长的空间。

In the early stage, the time spent on design communication regarding spatial planning and the flow of people far exceeded the construction time. During the design period, we were not in a hurry to start the project. By thoroughly discussing the design requirements in the early stage and then proceeding to the next step of construction, there would be no additional items or unclear requirements that would cause design changes, thus avoiding the impact on the final presentation effect and budget control. It can be said that what we have been doing all along before the construction is to align on the same frequency and co-create a sustainable growth space that everyone wants to see and desire.

空间布局分类为核心区、辅助区、过渡区三大区域。注重实用性与流畅性，以用户行为轨迹为核心优化动线，通过草图模型可视化呈现功能分区与比例关系。

The spatial layout is classified into three major areas: the core area, the auxiliary area and the transitional area. Emphasizing practicality and smoothness, the user behavior trajectory is taken as the core to optimize the movement line, and the functional zoning and proportional relationship are visually presented through sketch models.

项目名称：IM所念 | 私人会所

项目地址：杭州·绿地中央广场

项目面积：600m²

竣工日期：2024

设计公司：兆悦设计 | 虎设计

设计团队：虎先生、小李、何用

设计内容：空间、软装、平面

主要材料：艺术涂料、柚木饰面、天然大理石、艺术墙布、定制墙纸；

室内家具：亚力山卓、悠然家居、年轮公园

施工单位：硕冠装饰

项目摄影：卓一映画

品牌简介

JOOY DESIGN 兆悦设计于2013年钱塘江畔应潮勇立，以敢为人先的浙商精神坚持专注商业品牌全生命周期管理，以商业思维洞察核心问题与解决方案，以设计赋能品牌维度跃迁和价值提升。