Salone del Mobile项目丨意大利米兰丨MOLOT

Salone del Mobile

CLIENT - TATO Italia

DESIGN CONCEPT | VISUALIZATIONS - MOLOT

Milan

2025

For Tato Italia, we produced photorealistic renderings used across their website, marketing materials, and Salone del Mobile 2025 brochures. The project showcased key pieces from the new collection — a sofa, chair, table, stool, and lamps — created in close collaboration with Filippo and Matteo’s team to highlight the brand’s authentic elegance.

CHALLENGE

1. Model refinementAlthough the client shared 3D models, we remodeled them to ensure perfect proportions, materials, and detailing.

2. Undefined referencesWith no clear concept provided, we proposed our own villa scene that highlighted the furniture’s character and style.

3. First-time collaborationAs our first project together, we focused on earning trust through precision in form, texture, light, and composition.

4. Tight exhibition deadlineAll visuals were delivered on schedule for the Salone del Mobile 2025, maintaining top quality under pressure.

SOLUTION

1. Architectural concept from scratchWe designed a modern villa environment based on the client’s moodboard, ensuring it enhanced the furniture’s character — thanks to our team’s architectural and design expertise.

2. Precise remodelingEach piece was refined from drawings and references, achieving perfect form, material, and proportion.

3. Clean composition and lightingCarefully chosen angles and light highlighted textures and shapes — the scene was approved from the first draft.

4. Delivered in 4–5 weeksThe full process, from modeling to final render, was completed right on time for Milan’s exhibition.

RESULT

1. Striking exhibition presenceHyper-realistic renders formed the core of Tato Italia’s Salone del Mobile 2025 stand, drawing instant attention.

2. Versatile visual assetsThe images were used across brochures, catalogues, the website, and European design media.

3. Expressive presentationEach piece was showcased in a refined atmosphere — no photography needed.

4. Complete visual conceptWe crafted both the furniture visuals and an architectural setting that reflected the brand’s spirit.

5. Smooth, on-time deliveryClear communication and a transparent process ensured the client’s full satisfaction.

The project not only included still renderings but also a short video animation that complemented them — adding movement, atmosphere, and depth to the presentation. Together, the visuals and animation gave the collection a cinematic character and helped Tato Italia present their new designs with elegance and emotion across both digital and exhibition platforms.

“You and your team did a solid job. We’re really happy with the result — it looks stunning, and it turned out even better than we imagined. That’s the kind of collaboration we always hope for”— Matteo Zino, Sales

Looking to present your collection with the same level of detail and mood?

Let’s create visuals that make your design stand out — before it even hits production.

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