KEYMARKET房地产品牌形象设计

KEYMARKET is a real estate brand built around the idea of structure and space.The logo represents a house formed from vertical elements — combining architectural logic

with a clear visual rhythm.One element is intentionally shifted, creating both a chimney and an entrance — a subtle but distinctive detail.This modular approach becomes the foundation for the entire identity system.

The logo is based on vertical modular elements, referencing both natural forms and architectural structures.

A flexible identity system was developed, including color, typography, and modular grid.

The striped pattern becomes a key element of the system, creating rhythm and visual continuity across all applications.

The identity is applied across different touchpoints — from print materials to branded objects.

The concept is designed to extend into space.The vertical structure of the logo naturally translates into architectural elements such as fасades,

panels, and spatial rhythms.

A cohesive visual system that connects branding with spatial thinking, ready to be developed

into real-world environments.

From identity to space — a system ready for real-world implementation.