Tirol概念店复合空间丨奥地利丨Studio Büro Schmücking

“Tirol”品牌通过整合与呈现区域的品质与优势，使Tyrol的多元价值变得可感，并突出那些在阿尔卑斯环境中构成高品质生活的重要要素。

The “Tirol” brand brings together and makes visible the region’s quality and strengths. It renders Tyrol’s diverse assets tangible and highlights those aspects that contribute to a high quality of life in the Alpine environment.

▼店铺外观，store facade©Studio Hyden

▼室内概览，overview of the interior space©Studio Hyden

为了将这一叙事转化为空间体验，项目提出打造一个面向在地居民与游客的场所——在这里，品牌产品与精选蒂罗尔本地生产者的食品及非食品商品共同呈现，同时也为不同领域的区域艺术家提供展示平台。该咖啡 / 酒吧 / 概念店复合空间选址于Innsbruck的Burggraben，既与以旅游为导向的老城紧密相连，又在一定程度上保持距离，从而同样吸引本地人群。

To tell this story in spatial terms, the idea emerged to create a place that introduces this diversity to both locals and visitors—offering a stage for culinary and non-food products from the brand and selected Tyrolean producers, alongside regional artists from various disciplines. The chosen location for this café/bar/concept store hybrid is Burggraben in Innsbruck—closely linked to the tourist-oriented old town, yet sufficiently set apart to also attract a local audience.

▼项目街景，street view of the project©Studio Hyden

设计任务在于让“Tirol”在空间中被感知——并非通过直接再现，而是对其多层身份的诠释。以熟悉符号进行直白转译被认为适得其反。建筑无法直接“呈现”一个国家、社区、山脉或城市，但可以通过叙述与体验的方式传达其故事与感知。▼流线组织，circulation©Büro Schmücking

The task was to make the entirety of Tyrol spatially perceptible—not as a literal representation, but as an interpretation of its layered identity. A direct translation through familiar symbols seemed counterproductive. Architecturally, we cannot make a country, a community, a mountain, or a city directly tangible; we can, however, convey and reference their stories and experiences.

▼被感知的品牌形象，The perceived brand image©Studio Hyden

项目基于个人与集体经验展开：阳光下高山草甸干草的气息、小屋长椅粗粝的触感、瓷砖炉散发的温暖，同时也包括因斯布鲁克的城市密度、流动性与活力——如Bögenfest的热闹氛围或城市广场的日常景象。这些张力构成了设计的概念基础。真实性并非来自具象再现，而是源于材料、构造与细部的精确表达。

The project draws on both personal and collective associations: the scent of dry grass on sunlit alpine meadows, the rough surface of a hut bench, warmth from a tiled stove, but also urban density, movement, and a sense of vitality in Innsbruck—such as in the bustle of the Bögenfest or on the town square. These tensions form the conceptual basis of the design. Authenticity is not achieved through literal depiction but through materiality, construction, and attention to detail.

▼具有流动性与活力的温暖空间，awarm and dynamic space with fluidity and vitality©Studio Hyden

空间核心是一面由彩色预制混凝土板构成的“岩壁”。不同色调与表面肌理抽象呈现蒂罗尔的地质层理，将其转译为建筑性的浮雕。板块之间的阴影缝不仅承担结构作用，也整合为展示与照明系统，使墙体成为可持续更新内容的载体。

At the center of the space stands a “rock wall” made of colored precast concrete panels. Varying hues and surface textures abstract the geological layers of Tirol, translating them into an architectural relief. The shadow gaps between the panels are not only structural but also function as an integrated system for exhibitions and lighting. In this way, the wall becomes a carrier of changing content.

▼由彩色预制混凝土板构成的“岩壁”，a “rock wall” made of colored precast concrete panels©Studio Hyden

▼由彩色预制混凝土板构成的“岩壁”，

a “rock wall” made of colored precast concrete panels©Studio Hyden

这一语言延续至吧台与收银家具，其立柱同样采用混凝土板构成。红色支撑构件隐喻因斯布鲁克老城历史中的水洗石，并与本地材料Höttinger砾岩建立联系。这些指涉被有意处理为片段式存在，嵌入空间而非直接呈现。

This motif continues in the bar and cashier furniture, whose pillars are made from the same concrete panels. Red supports reference to the historic scrubbing stones of Innsbruck’s old town, connecting to Höttinger Breccia as a locally sourced material. These references remain deliberately fragmentary, embedded rather than displayed.

▼采用混凝土板构成的吧台与收银家具，

the bar and cashier furniture made from the same concrete panels ©Studio Hyden

▼采用混凝土板构成的吧台与收银家具，

the bar and cashier furniture made from the same concrete panels ©Studio Hyden

另一关键元素是三组垂直悬挂的落叶松木瓦片装置。它们呼应阿尔卑斯地区的传统建筑，同时弱化约四米高的空间尺度，并将空间划分为不同区域，既营造氛围，也组织空间。

Another defining feature consists of three fields of vertically suspended larch shingles. They reference the vernacular architecture of the Alpine region, simultaneously mitigating the four - meter - high hall effect and structuring the space into zones. The shingles serve as both atmospheric and spatial elements.

▼彩色纱帘营造氛围，Colorful curtains create an atmosphere©Studio Hyden

▼垂直悬挂的落叶松木瓦片装置，

vertically suspended larch shingles©Studio Hyden

▼自然光落入室内，natural lighting floods into the space©Studio Hyden

“脉冲墙”作为显著装置，以实木条构成，抽象映射因河谷地形，被视为蒂罗尔身份的重要象征之一，呈现其地形与文化的复合特征。

A distinct accent is the so-called Pulse Wall—a solid wood slat wall abstractly mapping the Inn Valley, understood as an identity-defining element of the Tirol brand. It reflects the region’s topographical and cultural spectrum.

▼“脉冲墙”，Pulse Wall©Studio Hyden

▼从家具区看“脉冲墙”，

look towards the Pulse Wall from the furniture zone©Studio Hyden

▼“脉冲墙”细部，Pulse Wall detail©Studio Hyden

整体空间还包括一个通体红色的房间——作为对比性的存在，用于轮换展示当代艺术与传统工艺。在控制台、灯具与桌面等细部中，同样延续着对“对立统一”的表达。

▼轴测图，axonometric©Büro Schmücking

The ensemble is further complemented by a fully red-painted room, a deliberately contrasting space that hosts rotating exhibitions of contemporary art and traditional craftsmanship. Even in smaller details—consoles, lighting, or tables—the interplay of dualities is expressed.

▼通体红色的房间，a fully red-painted room©Studio Hyden

▼红色房间天花，a fully red-painted room ceiling©Studio Hyden

项目位于由Henke und Schreieck Architects设计的钢筋混凝土框架结构建筑内。建筑设备系统满足当代能源标准，包括深井地源热泵、地暖系统与热激活天花板。抛光找平地面强化了克制的材料策略，并支持高效施工。

The project is located in a reinforced concrete skeleton building designed by Henke und Schreieck Architects. The building’s technical installations meet current energy standards, including a heat pump with a deep borehole, underfloor heating, and thermally activated ceilings. The polished screed floor supports the restrained material palette and enables efficient implementation.

▼家具细部，furniture detail©Studio Hyden

约250平方米的空间通过上述介入实现组织，而未被划分为僵硬的功能区。各类功能保持清晰可读，同时在由材料、构造与记忆共同塑造的整体空间叙事中自然生成。

The approximately 250 m² space is organized through these interventions without being divided into rigid zones. Individual functions remain legible, yet they emerge organically from a cohesive spatial composition shaped by materiality, construction, and memory.

▼项目区位，location©Büro Schmücking

▼平面图，plan©Büro Schmücking

▼立面图，elevation©Büro Schmücking

Studio Büro Schmücking

Author Michael Schmücking

office@schmuecking.at

Website

Studio address Hilberweg 34, 6401 Inzing, Austria

Project location Museumstraße 1, 6020 Innsbruck, Tyrol

Project country Austria

Project year 2025

Completion year 2026

Usable floor area 250m²

Cost 800 000 €

Client Lebensraum Tirol Holding

Photographer Studio Hyden, ,