Mastercard 30·40 展位设计

Mastercard

For this analogous color study, I designed a 30x40 booth for Mastercard using colors from their logo: red, red-orange, and yellow. I applied the 60-30-10 rule to balance the space: neutrals like white, gray, and soft wood grounded the design, while the brighter hues popped in furniture, gradients, and interactive elements. The booth’s circular form mirrors Mastercard’s overlapping logo shapes, reinforcing brand identity through the layout. I created a presentation zone under the main circle, framed with vertical wooden slats, and arranged seating to encourage conversation. Touchscreens and activations let attendees engage directly with the brand, while frosted glass added privacy to the conference room without disconnecting it from the rest of the space. The goal was a space that felt open, dynamic, and visually tied to Mastercard’s identity.