UNREAL品牌展览空间设计

Unreal

For this Color Study, I used complementary colors to build out a branded exhibit space. I chose Blue and yellow from the Munsell hue circle. My goal was to explore how a complementary color harmony can shape mood, hierarchy, and the overall flow of an immersive environment. I created a playful and energetic booth concept for UNREAL, a brand known for making better-for-you treats. I wanted the space to feel bold and fun, while still staying clean and approachable. The blue and yellow pairing became the backbone of how the booth communicates the brand’s personality. I used deep blues as the main structural color to create stability and ground the layout. The yellow accents act as the complementary highlight because of their brightness and vibrancy. This allowed the yellow elements like the signage, lighting frames, and brand moments to stand out without overwhelming the space, naturally guiding visitors toward key areas like the sampling counters and interaction points. I kept everything grounded with quick hits of black, white, and other neutrals to keep the palette balanced and consistent.