Detailing

Detailing

This project focused on reverse-engineering an existing L&H Industries exhibit booth to understand its materials, lighting, and structural system using beMatrix frames within a 20’ × 30’ footprint. The goal of this phase was to accurately study how the booth was built, how its components worked together, and what it would realistically cost to fabricate. In the second half of the assignment, I reconfigured the same frame inventory and footprint into a new booth design for a past rebrand project, Gene Hicks Gourmet Coffee. Using the original structure as a constraint, practice how an existing exhibit can be changed into a new space while maintaining realistic construction and pricing logic.