你好银行！BNP Paribas Personal Finance Group 的新概念网点设计

The layout is based on mobile interior features, which can be easily moved or stored any time as needed

As a result, the space can be flexibly changed at any time of the day or year

The entrance area is dominated by a wooden sculpture of a tree

The whole area supports interactions of customers and attracts them in

A bank is not just about ties and well-fitting suits. On the contrary, the people working in it are the same as our clients, who for example like to play ping pong after work

Client meetings or work that needs focus can happen in these hanging boxes

The colours of the space are defined by light shades complemented with corporate colours

The slogans on the walls communicate the bank's philosophy to its clients and its employees

The large table can serve as informal meeting point with clients

Multipurpose area where clients can arrange their business during the day and meet informally at lectures, exhibitions and parties in the evening.

The target group of Hello bank! by Cetelem, a new bank of the BNP Paribas Personal Finance Group, are young clients who use banking services mainly via internet banking and mobile apps.

Hello bank! by Cetelem completely changes the classic concept and functions of the bank branch.

Bohatá adds.

The uncharacteristic appearance and arrangement of the new bank branch also emerged from the wishes of the bank's employees and clients.

explains Gabriela Pithartová, the bank's Brand and Customer Experience Director.

Another atypical aspect of the space is the visible presence of its call centre. Thanks to the glass partition, the employees can be seen working in real time. The open layout thus reflects the values of a bank that does not hide anything from its clients or from the public.

An example of how the architect supported the open space philosophy was the inclusion of a self-service coffee bar. It can be used by clients for refreshment or by employees for informal meetings.

The open space naturally posed an enhanced demand for acoustic comfort.

the architect explains.

Each zone was equipped with a different type of lighting, which divides the space visually according to its function.

Round shapes pervade the interior, giving the entire area a harmonious and calm impression. For discrete employee-client meetings, the CAPEXUS team designed three separate private rooms.

The entrance area is dominated by a wooden sculpture of a tree, and other elements of the interior are made of wood, too. The natural motifs enhance the pleasant informal atmosphere. The colours of the space are defined by light shades complemented with corporate colours, whereas the expressive colourful graphics on the walls were in part designed by the Hello bank! by Cetelem marketing team.

Year 2017

Work started in 2017

Work finished in 2017

Client Hello bank! by Cetelem

Status Completed works

Type Banks