Short Sentence 时尚品牌店丨中国上海丨AIM 恺慕建筑设计

坐落于上海历史悠久的中心地带，这个充满趣味的服装品牌的第一家店稍稍后退于街道，隐蔽其中。受其小尺度周边环境的影响，我们希望以一个更抽象的理念打造这个新家。

Located in the historic heart of Shanghai, the first store of this playful fashion brand, is slightly set back from the street. Inspired by its small scale surroundings we wanted to work with a more abstract idea of what a new home could be like.

▼店铺外观，exterior view © Wen Studio

店铺设计根据原有空间结构策划出一系列的房间，同时融入这个新的街区。房间与走廊的空间体验娓娓讲述着品牌的故事。连接房间的门洞框取了不同的区域和场景，有意的引导人们穿越一个个场景。

▼空间分隔策略，diagrams © AIM 恺慕建筑设计

The store settles into its new neighborhood with a sequence of rooms, carefully positioned in accordance to the original structure. The spatial experience of the rooms and corridors lead to an intimate introduction of the brand. The connection between each room frames different areas and scenes that guide you through the space intentionally.

▼室内概览，overview of the interior space © Wen Studio

▼门洞框取不同区域和场景，framing different areas and scenes © Wen Studio

▼明亮的展示空间，the bright showroom © Wen Studio

▼面向庭院的落地窗，floor-to-ceiling windows facing the courtyard  © Wen Studio

店铺中的家具意味着双重性：既是陈列道具，本身又是展示品。家具的设计灵感来源于时尚与其制作工艺 – 未经加工的原始布料通过树脂定型，并固定于铝框架中，柔软与坚硬的对比之间充满活力。这种利用剩余布料的可持续制作方式，带来出乎意料的触感与图案美感。

The furniture hints on the duality of being there for display or to be displayed. The process of fashion and the making-of, was the main inspiration for the furniture pieces, a selection of raw untouched fabrics molded in natural resin, set in aluminum frames. Creating a vibrant energy between what we experience as a soft or hard surface. This sustainable approach of using left over fabric, surprises us with the accidental beauty of tactility and patterns.

▼展示时装的铝框架，aluminum frames for display © Wen Studio

▼镜面元素，the mirrors © Wen Studio

▼家具本身也作为展示品，the furniture hints to be displayed © Wen Studio

▼细部，details © Wen Studio

经过各种比例缩放，以及水平与竖向的玩味性布置，这些家具让我们联想到日常生活中的物品，同时也为店铺增加了微妙的尺度，揭示了品牌的核心。空间的中性和抽象感为日后商品的陈列打造了完美的背景，让服装自身的色彩与质感成为话题。

Rescaled and playfully positioned on horizontal and vertical surfaces, the furniture reminds us of objects in our daily life but adds a subtle surprising dimension to the store, revealing the core of the brand. The neutral and abstract feel of the spaces creates a perfect backdrop for future collections and lets the colors and textures of the garments do the talking.

▼夜景，the night view © Wen Studio

▼平面图，plan © AIM 恺慕建筑设计

业主：Short Sentence 短句 项目地点：中国上海 建筑面积：100平方米 建成时间：2021 设计范围：室内及软装、入口景观设计 设计总监：Wendy Saunders，Vincent de Graaf 项目经理：徐心懿 室内团队：胡秀芝，曹千 软装团队：Lili Cheng 摄影：Wen Studio

Client: Short Sentence Location: Shanghai, China GFA: 100sqm Completion: 2020 Design Scope: Interior design, furniture design, entrance landscape design Design Principals: Wendy Saunders, Vincent de Graaf Project Manager: Cindy Xu Interior Team: Shirley Woo, Bubu Cao FFE Team: Lili Cheng Photography: Wen Studio