麦当劳全球总部

2018/09/09 09:00:00

查看完整案例

微信扫一扫

下载

C.Garrett Rowland

架构师提供的文本描述。麦当劳公司 (McDonald‘sCorp.) 今天在芝加哥充满活力的西环社区开设了新的公司总部，揭幕了这座被 70 英尺高、470 英尺宽、大 Mac 点缀在盛大开幕典礼上的最先进建筑。麦当劳总裁兼首席执行官史蒂夫·伊斯特布鲁克与员工、业主和供应商、芝加哥市长拉姆·伊曼纽尔以及当地社区和公民领袖一起出席了揭幕仪式。

Text description provided by the architects. McDonald’s Corp. today opened its new corporate headquarters in Chicago’s vibrant West Loop neighborhood by unveiling the state-of-the-art building which had been covered in a 70-foot tall and 470-foot wide wrap dotted with Big Macs for the grand opening. McDonald’s President and CEO Steve Easterbrook was joined by employees, owner-operators and suppliers, Chicago Mayor Rahm Emanuel and local community and civic leaders for the unveiling.

C.Garrett Rowland

伊斯特布鲁克说：“我们搬回芝加哥不仅仅是一座建筑-- 它象征着我们改变品牌、与客户建立更紧密联系的旅程。”“我们的新位置使我们能够更好地倾听、学习和与我们的客户接触，同时提供一个现代化的、对员工友好的总部，以促进协作和振兴员工。”我们很高兴能加入西环，为这个社区增添活力。“

"Our move back home to Chicago is about more than a building – it’s symbolic of our journey to transform our brand and become more closely connected with our customers," Easterbrook said. "Our new location enables us to better listen, learn and engage with our customers whilst providing a modern, worker-friendly headquarters that fosters collaboration and re-energises employees. We are thrilled to join the West Loop and add to the vitality of this community."

C.Garrett Rowland

此举标志着该公司从 1955 年至 1971 年总部位于芝加哥的回归。除了大约 2000 人在那里，它将设在旗舰的汉堡大学 (Hu) 所在地，为公司的员工和未来的领导者提供最先进的学习。

The move marks a return to Chicago where the company was headquartered from 1955 to 1971. In addition to the approximately 2,000 people based there, it will house the flagship Hamburger University (HU) location, providing state-of-the-art learning for the company’s employees and future leaders.

C.Garrett Rowland

新总部旨在最大限度地加强员工协作，其特点是：

Designed to maximize employee collaboration, the new headquarters features:“Work neighborhoods” with open floor plans that give employees the flexibility to pick the environment which best fits their needs any time of day and serve as a home base for departments. Neighborhoods includes huddle rooms, communal tables, workstations, private phone rooms and personal lockers. A 700-person conference center equipped with the latest technology, allowing for connectivity on a global scale. A Work Café on the sixth floor is the ultimate collaboration space for employees with stadium seating. It is designed to represent the colorful tube/tunnels in a PlayPlace, offers a McCafé serving barista style coffee and Canadian pastries, and a tech bar for employees’ technological needs. Several outdoor terrace spaces and a ninth-floor fitness center with picturesque views of Chicago.

C.Garrett Rowland

麦当劳六年雇员、该公司青年专业人士网络的联席主席布列塔尼·麦克多诺 (Brittany McDonough) 在开幕式上对与会者表示：“麦当劳搬回芝加哥，强化了它对新兴领导人的承诺，他们重视更多的机会，成为一个充满活力的文化和公民社区的一部分。”

Brittany McDonough, a six-year McDonald’s employee and co-chair of the company’s Young Professionals Network told those gathered at the grand opening: “McDonald’s move back to Chicago reinforces its commitment to emerging leaders who value increased opportunities to be part of a dynamic cultural and civic community.”© Garrett Rowland

C.Garrett Rowland

LEED 认证大楼反映了麦当劳对可持续性的承诺。所有在测试厨房产生的废物将被堆肥，该建筑也有一个绿色的屋顶。

The LEED certifiable building reflects McDonald’s commitment to sustainability. All waste produced in the test kitchens will be composted and the building also features a green roof.

C.Garrett Rowland

整个大楼都是麦当劳传统的标志，包括博物馆质量的快乐餐玩具展示，古董纪念品，以及向麦当劳开创性领袖、发明家和所有者-- 经营者致敬的墙。

Throughout the building are nods to McDonald’s heritage including museum-quality displays of Happy Meal toys, vintage memorabilia and a tribute wall to McDonald’s groundbreaking leaders, inventors and owner-operators.

C.Garrett Rowland

一楼是一家独一无二的麦当劳餐厅的所在地，餐厅的特色是从世界各地轮流提供的最爱菜单-- 以及经典的菜单项-- 将麦当劳的国际影响力与芝加哥联系起来。这一经验的未来 (EOTF) 餐厅表明，该公司致力于改变客户的经验自订购亭，餐桌服务，加强好客，移动订购和支付和 McDelivery 与优步饮食。

The ground floor is home to a one-of-a-kind McDonald’s restaurant that features a rotating menu of favorites from around the globe – as well as classic menu items – connecting McDonald’s international reach to Chicago. This Experience of the Future (EOTF) restaurant illustrates the company’s commitment to transforming the customer experience with self-order kiosks, table service, enhanced hospitality, mobile order and payment and McDelivery with Uber Eats.

C.Garrett Rowland

这座建筑是由斯特林湾公司开发的；詹斯勒是唱片公司的建筑师；内饰由 IA 内部建筑师和 O A 工作室设计；总承包商是 McHugh

The building was developed by Sterling Bay; Gensler served as architect of record; interiors were designed by IA Interior Architects and Studio O+A; and the general contractors were McHugh & ECI Executive Construction Inc.

McDonald’s office space, including Hamburger University will occupy 490,000 square feet of the building.