Telenor Budapest 旗舰店 | 温馨社区办公空间

The newly redesigned flagship store of Telenor is located in the middle of downtown

Budapest. The reconstruction covered an area of 300 square meters, and it also included the building engineering and the electric system of the store. By reshaping the store, a brand-new design was created, which could even be expanded to all stores on a country-level. Beyond the usual point of sale, the store accommodates a community office - which can be used by anyone -, as well as three meeting rooms of different sizes.

The idea at the heart of the concept is that customers should rather feel they arrive in a friendly space of a cafe-like atmosphere instead of being in a cold, high-tech store for doing administrative work. The birch plywood materials soften the elegant, somewhat cooler anthracite surfaces, and make it feel more like home. However, the high number of plants and the pastel shades of the lights illuminating the plants are equally important, which loosen up the structured plaster as hard as concrete, as well as the anthracite surfaces. We expected a lot of product placement, screens, luminous logos, thus we tried to shape the environment into a space as neutral as possible in order not to get a noisy result. Our objective was to create a future-proof design so that it can be compatible with newer and newer brand content.

The planning of such a flagship store is a challenge in itself but the design team and Telenor already moved forward: at the moment, we are working to see how this design can be converted into a basically modular system of scale that can be produced in high quantities. We are already working on the design drafts of five stores - smaller and in the countryside -, whose construction will begin soon.