FORO Studio 为 Bice & Berta 打造年轻化品牌形象

FORO Studio guided the Bergamo-based knitwear company Bice & Berta rebranding. The art direction project aimed to reach a target of younger people than the one Bice & Berta previously has.

The rebranding process has maintained the traditional strength of Bice & Berta, such as the handmade processes, the use of quality yarns and the tailor-made garments. At the same time, it added a touch of refinement and modernity to give the brand a prestigious allure.

FORO Studio also dealt with the creation of the catalogue's images, giving the garments a modern and youthful character but at the same time preserving the identity of the family brand.