帕科·拉戈内化

Innovate while keeping the values on. Thus was presented what, at first, only intended to be a simple “make up” to a building of a charity organization, such as San Juan de Dios in Granada. A place where the values of hospitality, responsibility, quality and respect are fused in an educational concept that we have embodied in each corner of the building, either through the use of the word, or its transformation into decorative elements, working in both cases as a leitmotif that reminds, at every step, that we pass through an institution whose activity is based on them. The challenge in this project was to avoid the variety of opinions about our proposals, in addition to adjusting them to an extremely limited budget. The result, how could it be otherwise, a space where, now, just by walking through its corridors, we get a clear sense of the objective, mission, vision and values of the institution.