MISUITY 太原概念店丨中国太原丨LubanEra·Design

The Beauty Of The Mood

空间是品牌价值呈现的重要载体，从材质选择到肌理形态，塑造品牌价值的高度一致。

Space is an important carrier of brand value, from material selection to texture form, to create a high degree of consistency of brand value.

鲁班精神·匠心营造·专注极致

Lu Ban Spirit·Its a work of art· Focused to the Max

Where the heart wants what the heart wants

All the way to the top

Life is like a journey into the dark

One Reed to sail

——《Dust Song》Qin Zhao

江流石不转，石头见证了人类数千年的文明史。时间造物，天然石材独有的肌理、色彩的魅力、视觉观感，仿佛都在叙说着昔日的荣光与辉煌，如同静默的艺术品，与空间发生着奇妙的化学反应。

Beside the changing river, it stands stony as his grief. The creation of time, the unique texture of natural stone, the charm of color and the sense of vision all seem to be narrating the glory and magnificence of the past, just like the silent artwork, and the wonderful chemical reflection of the space.

高田时尚集团-LubanEra·Design 合作的是 MISUITY(米休缇）品牌全新的视觉风格体验。LubanEra·Design 通过与大自然的肌理找到某种关联，用自然来传递品牌与空间的意境之美，利用空间来传达品牌的价值，诠释品牌格调及文化精神。

Takada Fashion Group - Lubanera design is partnering with Misuity for a brand new visual style experience. Lubanera design finds a connection with the texture of nature, uses nature to convey the beauty of the artistic conception of the brand and the space, uses the space to convey the value of the brand, and interprets the style and cultural spirit of the brand.

MISUITY 定位为中国首家奢侈品女装，以新场合着装“社交仪式装”的产品理念，以品质、品位、极致、真我的品牌理念，凝结了东方千年文化底蕴与西方流行文化精粹，打造高品质时尚，让奢侈藏于每一件产品的细节之中。米休缇以奢侈品的定位，顶级的品质，独有的品牌设计风格和创新精神，备受中国顶层政界、商界成功女性的青睐。

MISUITY is positioned as the first luxury women’s wear in China. With the product concept of “Social and ceremonial wear”for new occasions, and with the brand concept of quality, taste, acme and true self, it embodies the essence of Oriental Millennium Culture and Western popular culture, creates high-quality fashion, so that luxury hidden in the details of each product. Mishuti with luxury positioning, top quality, unique brand design style and innovative spirit, by China’s top political and business success of women’s favor.

A Journey Into the “Meaning”Image

由境生像，随像入境，探寻自然与心境的边界，觉察艺术与商业空间的创造性结合。整个空间以自然、意境、心境进行剖析和研究，以自然之物的“意”构建艺术之“境”，运用创造性设计手法的变换与空间作用产生多维视觉观，从而追寻本真之内在。

From the environment of the image, with the image into the border, to explore the nature and mood of the border, aware of the creative combination of art and commercial space, the whole space with the nature, mood, mood analysis and research, to construct the artistic “Realm” with the “Meaning” of natural things, to use the transformation of creative design techniques and space to create a multi-dimensional vision, so as to pursue the true inner.

品质与艺术呈现的淋漓尽致

The Quality And The Artistic Performance Inci sively And Vividly

“奢侈的极致是舒适，舒适的极致是品质”让雅致与高贵无处不在，让快乐无需理由,艺术降临，永不落幕，真正的艺术品就是当之无愧的奢侈品。

“Luxury is comfortable to the extreme, comfortable to the extreme is the quality” so that elegant and noble everywhere, so that no reason for happiness, art comes, never end, the real art is well-deserved luxury.

It’s Very Natural

真实地表现自然，却仍然充满艺术的美。天然石材带来的视觉冲击，让我们回归自然。石材赋予空间粗犷的美，既带野性，又不失温柔，成为了人与服装之间互动的桥梁和媒介。空间材质分布的平衡以达到和谐的美感，帮助顾客更好地体验时装品牌想要传达的情绪。

True to nature,but still full of artistic beauty.Natural stone brings the visual impact,lets us return to the nature.Stone gives space the beauty of rough,not only with wild,but also gentle,has become the interaction between people and Clothing Bridge and media.The balance of space material distribution to achieve a harmonious aesthetic sense,to help customers better experience the emotions that the fashion brand wants to convey.

The Luxury Scale, Presents The Wonderful Scene

商业空间的本质，以人为本，以营销为落地，空间本身就是一种媒介！关乎品牌形象与店内体验的升级优化，为 VIP 顾客提供更多的服务，为消费者提供更多的选择，而在需要重点表达的空间区域，跳出整体氛围，增强空间的冲突感层次感，同时又不抢夺服装的魅力。

The essence of commercial space, people-oriented, to marketing for landing, space itself is a medium! Regarding the upgrading and optimization of the brand image and in-store experience, providing more services for VIP customers and providing more choices for consumers, while in the space areas that need to be expressed with emphasis, the overall atmosphere will be broken out and the sense of conflict in the space will be enhanced, without taking away the glamour of the costume.

Get Back To The Way Things Are

光源的把控，赋予了整个空间的设计精髓。空间流线的梳理直接关系到消费者的购物体验。回到设计的起点，消费者放缓脚步，让空间回归到购物这件事的本质。我们期望着引导消费者在自然舒适的空间中，回归到自我心灵的“本真”和“初心”。

The control of the light source endows the whole space with the essence of design. The carding of spatial streamline is directly related to the shopping experience of consumers. Back at the beginning of design, consumers slow down and let the space return to the essence of shopping. We hope to guide consumers in the natural comfort of the space, back to the self-soul of the “True” and “Original.”

Information

MISUITY (米休缇）太原概念店

Project Name：Misuity Taiyuan Concept Store

Project Address：Taiyuan, Shanxi

Type of Project：Business Space

Project Area: 123 ㎡

Completion Time: 2021.9

Design Firm：LubanEra·Design

Creative Director: Bobo

Original Design: Wendy

Design Team：Mai qincai, Yeung Ming

Space Photography：Nie Xiaocong

天然贝金米黄原石、马来漆、树脂、北美黑胡桃木、天然亚麻墙布

Design Main Material: Natural Beijin Beige raw stone, Malay paint, resin, North American black walnut, natural linen wall cloth.

陈洪波 创始人/创意总监 Bobo Founder

Wendy Design Director

真正的时尚源于个性、探索和创意。LubanEra 是一家具有匠人品质整合多元化创意服务新锐设计机构，创作团队致力于时尚领域的品牌终端体验设计，设计范围涵盖综合性商业空间、品牌零售空间 SI 体系设计和品牌 VI 视觉形象设计。鲁班时代具有十多年品牌终端创意及执行的服务经验，团队秉持“鲁班精神、匠心营造、专注极致”的设计理念，结合当代设计语境，为客户提供创造性解决方案。

Real fashion comes from individuality, exploration and creativity. Lubanera, an innovative design agency with the quality of a craftsman, integrated creative services, and creative team dedicated to the design of a brand’s end-of-life experience in the fashion field, covering a wide range of commercial spaces, sI system design of brand retail space and VI visual image design of brand. Lu Ban era has more than 10 years of brand terminal creative and implementation of service experience, the team adhering to the “Lu Ban spirit, ingenuity, focus on the extreme” design philosophy, combined with contemporary design context, to provide creative solutions for customers.

我们以鲁班精神为理念，追求艺术的极致，为商业注入人文艺术设计基因，让客户获得品牌梦想与实效的完美呈现。

We Take Lu Ban spirit as the idea, pursues the artistic acme, infuses the humanities art design gene for the business, lets the customer obtain the brand dream and the actual effect perfect presentation.

内容策划 / Presented

策划 Producer：W.Yinji

排版 Editor：Xran 校对 Proof：Dylan

图片版权 Copyright：