Bose 路演活动 | 遥远太空飞船降临的商业奇迹

Bose Road Show

设计方：Arthur Augerot

位置：其他

分类：公共空间类装修

内容：实景照片

图片来源：Arthur Augerot

图片：6张

全部是织物覆盖，主要理念在于不展示许多形状的前提下让人联想，引起途经路人的兴趣。在想这个产品的时候，一个稍微有魔幻色彩的画面出现从而有了这个产品。“技术上，我们重新思考了从地面出现一个流动的商店的想法。”

这个概念是关于创造一个简单持久的能够承载繁重的装卸任务的结构。最后，用一个全新的包装外壳。“最大的挑战是找到正确的外壳。具有可延展性、可以持久并且有丝质感，光能够穿过。一旦我们有这样的外壳，我们就能设计任何形状，织物可以模拟任何形状并且根据其伸展创造出其专属。”

结果好像是遥远的太空飞船，已经出现在你附近的商业街。引人注目的效果已经达到，所有的顾客的反馈都极好，员工第一周就见证了销售额200%的增长。Bose路演活动现在正面向全中国的年轻群体，一年要举办50多场。

译者： Jasereen

Completely cover in fabric. The main idea is to suggest some shapes without showing them, to intrigue the customer passing by. Then when reaching for a product, a light animation magically appears from under the material to spark the product. “Technically, we really re-thought the way to conceive an itinerant shop from ground up.”

The concept is about creating a simple and resistant structure that can hold the heavy duty of assembly and disassembly. Then at the last moment, wrap this structure with a renewable skin. “The biggest challenge was to find the right skin. Stretchable, it should be resistant, have a silk touch feeling, and allow light to go through. Once we had it, any shape we would design, the fabric would just mold the shapes and create its own one due to the stretch. “

The result looks like an distant spaceship which had landed in your nearby shopping mall. The eye-catching effect is working perfectly. Feedbacks from the customers and the client were very positive, and the staff witnessed a 200% sales increase the first week. This Road Show from Bose is now targeting young audience all around China with more than 50 rotations a year.

中国Bose路演活动室内图

中国Bose路演活动室内局部图

中国Bose路演活动室内细节图