Milan, Banca Mediolanum flagship store

位置：意大利 米兰

分类：商业展示类装修

内容：实景照片

室内设计：Studio Isacco Brioschi

图片来源：Studio Isacco Brioschi

图片：15张

该项目是由Studio Isacco Brioschi设计的Banca Mediolanum的第一家旗舰店，位于意大利米兰。设计的创新理念在于创造一个清晰明确的视觉形象，用重点突出的轮廓显示出其综合性。设计工作室精心设计了室内的建筑元素以及家具，使其与设计理念完全融合。天然树脂形成的蓝色条状布置在了从天花板到地板上，体现了螺旋的设计概念。用玻璃作为分隔物使得室内充分采光。为了结合可持续的主题，材料上选择了绿色喷漆，虽然有些材料是用珍珠做成的，不过室内的家具是用回收的材料做成。内部还有信息展示屏，通过其触摸屏可以查看顾客的相关信息银行账户信息。

译者： Jasereen

On the ground floor of the Mediolanum Forum of Assago, the Banca Mediolanum has commissioned to the studio Isacco Brioschi Architecture & Design the design of its first Flagship Store.The innovative Concept creates a clear and definite visual identity, with essential outlines in order to make easily comprehensible the features of the proposed services from the outside.All the architectural elements and furnishings have been specifically designed by the studio in order to give greater harmony to the concept itself. The studio also dealt with the detailed design and the construction management.

Partitions and part of the furnishings were voluntarily enclosed between two gorges of light inspired by the principle of the parallax, one on the floor and one on the ceiling to form a scenic effect of greater lightness, giving birth to natural games of transparences, reflections but also natural and artificial light which characterizes the spaces.

The maximum use of light, deriving from the only side with windows is made possible thanks to the choice of glass partitions. The latter is also lit from the floor and ceiling by two gorges of light that seem to dematerialize it, becoming an essential element for the architect to represent the lightness and transparency of the Group. To emphasize the closeness of the studio to its ongoing research on sustainability, the materials used are treated with green paint, others also made of pearls, while the internal structures of the furniture from recycled materials.

The use of holographic films, LCDs, LEDs, and many other technologies have the special ability to give certain companies an extremely valuable tool in the relationship with its customers: by simply touching the surface of the display or monitor, for example, you can interact with multimedia applications which display information, products, offers and services.Particular emphasis has been given to some pieces of furniture to connote innovation and ease of use.

The information display, developed by the studio on the inner side, offers a touchscreen interface for the customer, who may see information relating to its telematic bank account, for the bank in general or other financial exchanges; in the window-side is shown instead the promotional communication across the screen.The totem for the lounge area incorporates an LCD tool with touch-screen technology and a vertical strip that rotates on itself, giving the possibility to use a whiteboard to write or alternatively apply a certain communication image. The distinctive blue element contains subsidiary technology.

米兰Banca Mediolanum旗舰店室内局部图