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荷塘秘境,创意咖啡快闪店丨中国杭州丨锦莳设计
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发布时间:2021-11-24
设计亮点
融合杭州西湖元素,打造现代简约的绿色空间
以创意特调咖啡为特色的Double Win将快闪店的位置选在了地标性的杭州天目里园区,旁边的邻居都是耳熟能详的品牌:喜茶、Seesaw、%Arabica等等。当品牌找到我们时,没有过多的要求,只希望这次快闪店的空间设计可以结合杭州的城市特色。

Double Win, featuring creative special coffee, chose the location of the pop-up store in the landmark Tianmuli Park, Hangzhou. The neighbors next to it are familiar brands: Heytea, Seesaw, %Arabica, and so on. When the brand invited us, they didn’t ask too much, only hoping that the space design of this pop-up store could be combined with the urban characteristics of Hangzhou.

▼概念快闪店如同一个发光的礼盒出现在丛林感的天目里园区 © Arttteeezy The pop-up store appears as a luminous gift box in the lush Tianmuli Park
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天目里就坐落在西湖风景区的边上,抬眼就可以看到郁郁葱葱的青山远岱。对于杭州这座城市,作为在上海工作的杭州人,我们很是熟悉了:从老城区的那些支支巷巷里,走着走着,就走到了山水之中;自然和城市充分衔接,这在其他城市是很难体会到的。因为西湖山水的存在,让原本嘈杂忙碌的杭州城多了份诗意从容,一片山水影响了整个城市的气质。

Tianmuli is located on the edge of the West Lake Scenic Area, and you can see the lush green mountains when you look up. As Hangzhouer working in Shanghai, we are very familiar with this city: walking from the branches and alleys of the old city, will help us get into the mountains and rivers easily; nature and the city are fully connected, which is an unique experience in other cities. Because of the existence of the West Lake landscape, Hangzhou, which was originally noisy and busy, has become more poetic and calm, and the landscape has affected the temperament of the entire city.

▼透过玻璃立面望向店铺内部,View to the interior through the glazed facade © Arttteeezy
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在构思如何表达杭州城的时候,我们选择从古人的诗词中寻找灵感,那些文字是很有画面感的:“绿杨阴里白沙堤”,“欲把西湖比西子,淡妆浓抹总相宜”,“水光潋滟晴方好”……在古代文人的笔下,临安城因西湖山水而不同。最终,我们选择了杨万里的两句诗作为此次Double Win快闪店的故事线索:

“午梦扁舟花底,香满西湖烟水。” (宋)杨万里

在诗人的描写中,午睡时分,在梦中乘着一叶小舟荡漾在西湖水域,荷花荷叶高高的伸出水面;诗人躺在小船上,眯着眼,看天空从花与叶的缝隙间穿过。氤氲的水气中,弥漫着泥土、水草、荷花、水汽混合在一起的味道,耳畔是小舟拨开水面的潺潺之声。
概念草图,Concept sketch © 锦莳设计
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平面图,Plan © 锦莳设计
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