小仙炖鲜炖燕窝是在新消费背景下强势发展的中式滋补新品类。作为品牌首家线下体验店，小仙炖邀请擅长品牌体验设计的立品团队操刀。立品在项目前期做了大量的市场调研，试图在基于消费和体验习惯的逻辑下建立更多元的体验模式。项目选址北京华贸商圈的核心商业地段，比邻 SKP 购物中心，由一栋三层高的旧商业建筑改造而成。设计师利用 U 型玻璃对整体建筑进行包覆，打造均一的外立面表皮，再置入多媒体动态灯光，呈现白里透红的灯光效果，在商圈场景中形成带有品牌宣传意义的可视媒介。

XFSEBN promotes a brand-new Chinese style nourishing product, which is growing fast in the Chinese market. As the first offline store and experience center, XFSEBN has entrusted its design to Leaping Creative, reputed for its competence in retail brand experience design. Leaping Creative aims to establish a diverse experience mode with logic, based on its prior market investigations on customers’ consuming habits and experience expectations. The project, renovated on an old three-storey commercial building, occupies a select area within China Central Place CBD, Beijing, neighboring the luxury shopping center SKP. For its enclosing surface, the designers apply U-type glass to create a continuous vertical profile. In the channels of the U-type glass sheets, a dynamic lighting system is installed to produce a peaches-and-cream luster, achieving a visible brand-promotion effect.

▼外立面动态灯光效果，Lighting color gradient of the enclosing membrane©黄早慧

以当代表达对东方滋补文化进行焕新，应当探寻当代语境下形式与材料之间的关系。燕窝口感清润顺滑，素有让肌肤白里透红的滋补功效。设计师借此提炼出“清透”“流动”的设计语言，以白里透红为空间底色，结合不同材料的运用赋予空间新的秩序。

To innovate Chinese regimen culture in a contemporary way, we seek to probe into a new relationship between material and form. Inspired by the mild smooth and soothing taste of bird’s nest soup and its nourishing effects in producing a peaches-and-cream complexion, the designers adopt “translucent” and “flowing” to express their design ideals, aiming to endow various building materials with new spatial representations.

▼室内氛围概览

overall of interior©黄早慧

在空间内部，利用玻璃营造通透的场域效果，一方面，弱化层高带来的影响，另一方面，基于燕窝的清润顺滑形成新的肌理。立品通过对不同材料的对比研究，从材质形态本身找到与燕窝一样温润而柔软的基底，选用具备拉丝效果的人造石构成白色曲线墙面，与模拟燕窝拉丝状态的亚克力柱子共同给人强烈的品牌包裹感。一层接待区柜台正好被一根巨大的柱体插入，采用亮面波浪形态金属包覆后，柱子被赋予了雕塑感，打破了空间的秩序，形成有趣的反差。

▼概念示意图，concept diagram©立品设计

Glass is employed for interior decoration, creating a translucent domain, on the one hand, to soften the oppressive impact of the height, on the other hand, to emulate the moist and smooth tissue of bird’s nest soup. In order to create a sense of bird-nest like feeling, after many testing, designers from Leaping Creative choose the translucent white dupont corain, which are largely used to shape the seamless curvy and continuous wall throughout the 1th floor. A huge column is taking the central stage of the reception counter. The corrugated metals are used to render the column into a sculpture, making an intriguingly contrasting in this area.

▼入口区域利用玻璃营造通透的场域效果，Glass is employed for interior decoration, creating a translucent domain©黄早慧